Grey Poupon's Spot-On Social Media Strategy

Grey Poupon's Spot-On Social Media Strategy

11y Susan Kuchinskas

Grey Poupon's Spot-On Social Media Strategy

After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...

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Native App Drives Engagement for Chevy

Native App Drives Engagement for Chevy

11y Susan Kuchinskas

Native App Drives Engagement for Chevy

Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...

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Brands Move to Newsroom Model

Brands Move to Newsroom Model

11y Susan Kuchinskas

Brands Move to Newsroom Model

If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...

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Facebook Exchange Proves Its Mettle: Adobe

Facebook Exchange Proves Its Mettle: Adobe

11y Susan Kuchinskas

Facebook Exchange Proves Its Mettle: Adobe

With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...

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Will Marin's IPO Let It Buy an Ad Server?

Will Marin's IPO Let It Buy an Ad Server?

11y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

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Toyota Test Drives Ad Unit on Weather Channel App

Toyota Test Drives Ad Unit on Weather Channel App

11y Susan Kuchinskas

Toyota Test Drives Ad Unit on Weather Channel App

The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...

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Is Valentine's Day All About the Chocolate?

Is Valentine's Day All About the Chocolate?

11y Susan Kuchinskas

Is Valentine's Day All About the Chocolate?

Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...

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Portals and Social Undervalued in Conversions: Aggregate Knowledge

Portals and Social Undervalued in Conversions: Aggregate Knowledge

11y Susan Kuchinskas

Portals and Social Undervalued in Conversions: Agg...

Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...

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Marin Logs State of Global Search Marketing

Marin Logs State of Global Search Marketing

11y Susan Kuchinskas

Marin Logs State of Global Search Marketing

The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...

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Web-fomercials Move Product for Ball Home Canning

Web-fomercials Move Product for Ball Home Canning

11y Susan Kuchinskas

Web-fomercials Move Product for Ball Home Canning

TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...

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Expedia App Imbues Travel Pix with Emotion

Expedia App Imbues Travel Pix with Emotion

11y Susan Kuchinskas

Expedia App Imbues Travel Pix with Emotion

The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...

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FTC Acts on Privacy as Rogue Apps Proliferate

FTC Acts on Privacy as Rogue Apps Proliferate

11y Susan Kuchinskas

FTC Acts on Privacy as Rogue Apps Proliferate

The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...

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Adobe Sees Super Bowl Mobile Video Doubling

Adobe Sees Super Bowl Mobile Video Doubling

11y Susan Kuchinskas

Adobe Sees Super Bowl Mobile Video Doubling

A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...

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IBM Makes Signet Sites Shine

IBM Makes Signet Sites Shine

11y Susan Kuchinskas

IBM Makes Signet Sites Shine

IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...

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Ooyala Lets ESPN Embed Video in Tweets

Ooyala Lets ESPN Embed Video in Tweets

11y Susan Kuchinskas

Ooyala Lets ESPN Embed Video in Tweets

Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...

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New Insight on Women's Video Views Revealed

New Insight on Women's Video Views Revealed

11y Susan Kuchinskas

New Insight on Women's Video Views Revealed

A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...

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X Games Redesign Creates 100% Viewable Impressions

X Games Redesign Creates 100% Viewable Impressions

11y Susan Kuchinskas

X Games Redesign Creates 100% Viewable Impressions

ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...

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Outrider Canada Rebrands as Catalyst Canada

Outrider Canada Rebrands as Catalyst Canada

11y Susan Kuchinskas

Outrider Canada Rebrands as Catalyst Canada

GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...

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The Clock Is Ticking for Diesel

The Clock Is Ticking for Diesel

11y Susan Kuchinskas

The Clock Is Ticking for Diesel

In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...

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Groupon Extends Payments Service as Rivalry Grows

Groupon Extends Payments Service as Rivalry Grows

11y Susan Kuchinskas

Groupon Extends Payments Service as Rivalry Grows

Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...

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Google's Field Trip App Adds Deals From Scoutmob

Google's Field Trip App Adds Deals From Scoutmob

11y Susan Kuchinskas

Google's Field Trip App Adds Deals From Scoutmob

Scoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discount...

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Xbox NUads Show High Engagement With Polls

Xbox NUads Show High Engagement With Polls

11y Susan Kuchinskas

Xbox NUads Show High Engagement With Polls

Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...

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Jell-O Aims to Save World From Dec. 21 Apocalypse

Jell-O Aims to Save World From Dec. 21 Apocalypse

11y Susan Kuchinskas

Jell-O Aims to Save World From Dec. 21 Apocalypse

If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...

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The Story Behind BMW's Road Home Campaign

The Story Behind BMW's Road Home Campaign

11y Susan Kuchinskas

The Story Behind BMW's Road Home Campaign

BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...

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Pin-Commerce vs. Facebook Gifts

Pin-Commerce vs. Facebook Gifts

11y Susan Kuchinskas

Pin-Commerce vs. Facebook Gifts

Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...

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Unmetric Lets Agencies Identify Social Media Gaps

Unmetric Lets Agencies Identify Social Media Gaps

11y Susan Kuchinskas

Unmetric Lets Agencies Identify Social Media Gaps

Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...

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Capital One Opens Up 12 Days of Pinterest

Capital One Opens Up 12 Days of Pinterest

11y Susan Kuchinskas

Capital One Opens Up 12 Days of Pinterest

Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...

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