Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

11y Susan Kuchinskas

Analyzing Ads and Content Together Is a Revenue Wi...

U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...

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TRUSTe Powers Privacy for Millennial Mobile Ads

TRUSTe Powers Privacy for Millennial Mobile Ads

11y Susan Kuchinskas

TRUSTe Powers Privacy for Millennial Mobile Ads

Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...

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Millennial Brain Responds Differently to Digital Media

Millennial Brain Responds Differently to Digital Media

11y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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Could Atlas Make Facebook a Media Powerhouse?

Could Atlas Make Facebook a Media Powerhouse?

11y Susan Kuchinskas

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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Mazda Seeks Ungettables at Gas Pump

Mazda Seeks Ungettables at Gas Pump

11y Susan Kuchinskas

Mazda Seeks Ungettables at Gas Pump

Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...

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Mobile Ad for Black Ops Puts Gamers in the Picture

Mobile Ad for Black Ops Puts Gamers in the Picture

11y Susan Kuchinskas

Mobile Ad for Black Ops Puts Gamers in the Picture

Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...

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Old Navy Says 'Deck the Web'

Old Navy Says 'Deck the Web'

11y Susan Kuchinskas

Old Navy Says 'Deck the Web'

At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...

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40% of Brands Using DMPs But Emphasize Internal Data

40% of Brands Using DMPs But Emphasize Internal Data

11y Susan Kuchinskas

40% of Brands Using DMPs But Emphasize Internal Da...

A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...

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Aggregate Knowledge Lets Advertisers See 'What If?'

Aggregate Knowledge Lets Advertisers See 'What If?'

11y Susan Kuchinskas

Aggregate Knowledge Lets Advertisers See 'What If?...

Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments w...

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Social Buzz Finds Shoppers Psyched for Holidays

Social Buzz Finds Shoppers Psyched for Holidays

11y Susan Kuchinskas

Social Buzz Finds Shoppers Psyched for Holidays

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...

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Agency Vets Launch TEN For 'Do Brands'

Agency Vets Launch TEN For 'Do Brands'

11y Susan Kuchinskas

Agency Vets Launch TEN For 'Do Brands'

Richard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...

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New Mobile Ad Network Targets Multi-Cultural Audience

New Mobile Ad Network Targets Multi-Cultural Audience

11y Susan Kuchinskas

New Mobile Ad Network Targets Multi-Cultural Audie...

Briabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...

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Venture Capitalists' Dollars Flow Into Ad Tech

Venture Capitalists' Dollars Flow Into Ad Tech

11y Susan Kuchinskas

Venture Capitalists' Dollars Flow Into Ad Tech

Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...

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A Week of Black Fridays

A Week of Black Fridays

11y Susan Kuchinskas

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

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Longer Online Videos Beg for New Ad Strategy

Longer Online Videos Beg for New Ad Strategy

11y Susan Kuchinskas

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

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Skype Aims for Premium Ad "Experiences"

Skype Aims for Premium Ad "Experiences"

11y Susan Kuchinskas

Skype Aims for Premium Ad "Experiences"

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...

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Beta of Adobe Primetime Pulls Together Video, Ads, Analytics

Beta of Adobe Primetime Pulls Together Video, Ads, Analytics

11y Susan Kuchinskas

Beta of Adobe Primetime Pulls Together Video, Ads,...

Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...

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Coupons Drive Mobile Holiday Shopping, SessionM Says

Coupons Drive Mobile Holiday Shopping, SessionM Says

11y Susan Kuchinskas

Coupons Drive Mobile Holiday Shopping, SessionM Sa...

SessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...

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Wishpond Powers Social Media for Walmart Carrier Classic

Wishpond Powers Social Media for Walmart Carrier Classic

11y Susan Kuchinskas

Wishpond Powers Social Media for Walmart Carrier C...

Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...

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QR and NFC Help Rock the Youth Vote

QR and NFC Help Rock the Youth Vote

11y Susan Kuchinskas

QR and NFC Help Rock the Youth Vote

What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...

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Rdio Provides Musical Reactions in BuzzFeed Campaign

Rdio Provides Musical Reactions in BuzzFeed Campaign

11y Susan Kuchinskas

Rdio Provides Musical Reactions in BuzzFeed Campai...

BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Read More...

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Heat Map Study Shows Politics Influences Ad Focus

Heat Map Study Shows Politics Influences Ad Focus

11y Susan Kuchinskas

Heat Map Study Shows Politics Influences Ad Focus

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...

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Amobee in Ad Deal With Personal Argentina

Amobee in Ad Deal With Personal Argentina

11y Susan Kuchinskas

Amobee in Ad Deal With Personal Argentina

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...

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One Share = $4.20, According to Eventbrite

One Share = $4.20, According to Eventbrite

11y Susan Kuchinskas

One Share = $4.20, According to Eventbrite

Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...

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Bazaarvoice: Twitter Moves Stocks, Answers Move Merch

Bazaarvoice: Twitter Moves Stocks, Answers Move Merch

11y Susan Kuchinskas

Bazaarvoice: Twitter Moves Stocks, Answers Move Me...

Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...

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John Berg of Swirl: Brands Should Do, Not Say

John Berg of Swirl: Brands Should Do, Not Say

11y Susan Kuchinskas

John Berg of Swirl: Brands Should Do, Not Say

A discussion about why brands need to move beyond advertising. Read More...

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The Pinterization of E-Commerce

The Pinterization of E-Commerce

11y Susan Kuchinskas

The Pinterization of E-Commerce

More online merchants are incorporating hunting/gathering of products on their sites. Read More...

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