U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...
View articleData privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...
View articleMillennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...
View articleTwo news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...
View articleOutcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...
View articleActivision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...
View articleAt midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...
View articleA survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...
View articleAggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments w...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleRichard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...
View articleBriabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...
View articleVenture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleSkype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...
View articleAdobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...
View articleSessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media featu...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleBuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Read More...
View articleCognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...
View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleLast week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...
View articleA discussion about why brands need to move beyond advertising. Read More...
View articleMore online merchants are incorporating hunting/gathering of products on their sites. Read More...
View article