USA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleAdvance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspape...
View articleProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleStudy finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...
View articleAs iCrossing becomes a full-service digital agency, it's beefing up its media team. Read More...
View articleThe new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Read More...
View articleBlunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Read More...
View articleGlobal brands have been the likeliest to want their names to the right of the dot. Read More...
View articleLevis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. R...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleMobile study shows that type of device connects to purchase behavior. Read More...
View articleFoursquare hires Yahoo veteran Rob Wilk as vice president of sales. Read More...
View articleBarney's Beanery increased customer engagement with a two-month campaign. Read More...
View articleRedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook. Read More...
View articleCan location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...
View articleVideo series will let Facebook fans shape the plot and star in a "social film." Read More...
View articleFacebook Timeline serves as key platform for coupon campaign. Read More...
View articleUni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...
View articleAdvertisers can geo-target without first sending a tweet to all followers. Read More...
View articleAutomatic updating service lets businesses target repeat customers. Read More...
View articleFacebook agreed to pay $123.5M, much of it in organization grants. Read More...
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