USA Today to Use ComScore Viewability Metrics

USA Today to Use ComScore Viewability Metrics

11y Susan Kuchinskas

USA Today to Use ComScore Viewability Metrics

USA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...

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Forbes Embraces Custom Brand Content With Social Video Play

Forbes Embraces Custom Brand Content With Social Video Play

12y Susan Kuchinskas

Forbes Embraces Custom Brand Content With Social V...

The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...

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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

12y Susan Kuchinskas

ANA Harshes Microsoft’s Windows 8 High With Do-Not...

The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...

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Big Data Drives Ad-Supported Internet Job Growth

Big Data Drives Ad-Supported Internet Job Growth

12y Susan Kuchinskas

Big Data Drives Ad-Supported Internet Job Growth

The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...

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Newspapers Join to Create Digital Circulars on Steroids

Newspapers Join to Create Digital Circulars on Steroids

12y Susan Kuchinskas

Newspapers Join to Create Digital Circulars on Ste...

Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspape...

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Stand-Up Comedy Takes Center Stage in B2B Campaign

Stand-Up Comedy Takes Center Stage in B2B Campaign

12y Susan Kuchinskas

Stand-Up Comedy Takes Center Stage in B2B Campaign

ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...

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VW of America Highlights Owner Stories on Facebook

VW of America Highlights Owner Stories on Facebook

12y Susan Kuchinskas

VW of America Highlights Owner Stories on Facebook

Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...

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BuzzFeed Acquires Facebook Ad Targeting with Kingfish

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

12y Susan Kuchinskas

BuzzFeed Acquires Facebook Ad Targeting with Kingf...

New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...

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How Adobe Uses Search Data to Drive Cross-Channel Sales

How Adobe Uses Search Data to Drive Cross-Channel Sales

12y Susan Kuchinskas

How Adobe Uses Search Data to Drive Cross-Channel...

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...

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Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

12y Susan Kuchinskas

Movies, TV, and DVDs Drive Mobile Ad Spending, Mil...

Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...

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Jonathan Adams to Lead iCrossing NA Media Practice

Jonathan Adams to Lead iCrossing NA Media Practice

12y Susan Kuchinskas

Jonathan Adams to Lead iCrossing NA Media Practice

As iCrossing becomes a full-service digital agency, it's beefing up its media team. Read More...

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Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

12y Susan Kuchinskas

Drew Berkowitz to Lead Drive for Custom Branded Ca...

The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Read More...

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Avinash Kaushik: Only Great Metrics

Avinash Kaushik: Only Great Metrics

12y Susan Kuchinskas

Avinash Kaushik: Only Great Metrics

Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake. Read More...

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PharmCos Sign Up for New TLDs

PharmCos Sign Up for New TLDs

12y Susan Kuchinskas

PharmCos Sign Up for New TLDs

Global brands have been the likeliest to want their names to the right of the dot. Read More...

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Federated Media Blends Ads Into Content With Suite

Federated Media Blends Ads Into Content With Suite

12y Susan Kuchinskas

Federated Media Blends Ads Into Content With Suite

Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. R...

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VivaKi Pairs with comScore to Push Viewability Metric

VivaKi Pairs with comScore to Push Viewability Metric

12y Susan Kuchinskas

VivaKi Pairs with comScore to Push Viewability Met...

VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...

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Study Finds Differences in Mobile Time-to-Purchase

Study Finds Differences in Mobile Time-to-Purchase

12y Susan Kuchinskas

Study Finds Differences in Mobile Time-to-Purchase

Mobile study shows that type of device connects to purchase behavior. Read More...

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Top Yahoo Search Exec Moves to Foursquare

Top Yahoo Search Exec Moves to Foursquare

12y Susan Kuchinskas

Top Yahoo Search Exec Moves to Foursquare

Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Read More...

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Fun LA Eatery Links Instagram, Foursquare, and Facebook

Fun LA Eatery Links Instagram, Foursquare, and Facebook

12y Susan Kuchinskas

Fun LA Eatery Links Instagram, Foursquare, and Fac...

Barney's Beanery increased customer engagement with a two-month campaign. Read More...

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Valassis Facebook App Makes Coupons More Social

Valassis Facebook App Makes Coupons More Social

12y Susan Kuchinskas

Valassis Facebook App Makes Coupons More Social

RedPlum Social Savings lets users print, download, and share coupon offers without leaving Facebook. Read More...

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Coke Wants to Find Right Place, Right Time for a Pretzel

Coke Wants to Find Right Place, Right Time for a Pretzel

12y Susan Kuchinskas

Coke Wants to Find Right Place, Right Time for a P...

Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...

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Intel Goes Inside Social Video With Topher Grace

Intel Goes Inside Social Video With Topher Grace

12y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Arby's Goes Way Back for Facebook Promotion

Arby's Goes Way Back for Facebook Promotion

12y Susan Kuchinskas

Arby's Goes Way Back for Facebook Promotion

Facebook Timeline serves as key platform for coupon campaign. Read More...

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Uni-ball to Young Men: Our Pen is Mightier

Uni-ball to Young Men: Our Pen is Mightier

12y Susan Kuchinskas

Uni-ball to Young Men: Our Pen is Mightier

Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...

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Twitter Enhances Promo Tweet Geo-targeting

Twitter Enhances Promo Tweet Geo-targeting

12y Susan Kuchinskas

Twitter Enhances Promo Tweet Geo-targeting

Advertisers can geo-target without first sending a tweet to all followers. Read More...

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Foursquare Local Updates Competes with Google, Twitter

Foursquare Local Updates Competes with Google, Twitter

12y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Behind the Facebook Ads Class Settlement Shocker

Behind the Facebook Ads Class Settlement Shocker

12y Susan Kuchinskas

Behind the Facebook Ads Class Settlement Shocker

Facebook agreed to pay $123.5M, much of it in organization grants. Read More...

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