Pinterest App Helps Small Merchants Attract Pinners
Social

Pinterest App Helps Small Merchants Attract Pinners

12y Susan Kuchinskas

Pinterest App Helps Small Merchants Attract Pinner...

Lexity's Pinterest app helps merchants understand how products appear on the site. Read More...

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Q&A: Ford's Scott Monty Has Big Ideas About Data
Social

Q&A: Ford's Scott Monty Has Big Ideas About Data

12y Susan Kuchinskas

Q&A: Ford's Scott Monty Has Big Ideas About Da...

Ford is developing branded entertainment with social media components. Read More...

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Augmented Reality Shopping Coming Soon
Media

Augmented Reality Shopping Coming Soon

12y Susan Kuchinskas

Augmented Reality Shopping Coming Soon

IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...

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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Social

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

12y Susan Kuchinskas

Ford Fusion Social Media Effort Deepens Ryan Seacr...

The first thousand Fusion fans on Facebook will receive a mystery box. Read More...

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UK Ad Regulator Warns Nike Footballers on Sponsor Tweets
Social

UK Ad Regulator Warns Nike Footballers on Sponsor Tweets

12y Susan Kuchinskas

UK Ad Regulator Warns Nike Footballers on Sponsor ...

The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Read More...

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Facebook Ad Plug-in Has Big Data Potential
Display Advertising

Facebook Ad Plug-in Has Big Data Potential

12y Susan Kuchinskas

Facebook Ad Plug-in Has Big Data Potential

An analyst said the ad product wouldn’t generate enough revenue for investors. Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

12y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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Odwalla Leads Launch of Say Media's Gardenista
Display Advertising

Odwalla Leads Launch of Say Media's Gardenista

12y Susan Kuchinskas

Odwalla Leads Launch of Say Media's Gardenista

Odwalla campaign also includes ads on Nat Geo and Facebook. Read More...

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AdTruth Wants to Be Standard for Mobile Tracking
Media

AdTruth Wants to Be Standard for Mobile Tracking

12y Susan Kuchinskas

AdTruth Wants to Be Standard for Mobile Tracking

The company held workgroup meetings with agencies, ad tech firms and developers. Read More...

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Study: Facebook Engagement About More Than Clicks
Social

Study: Facebook Engagement About More Than Clicks

12y Susan Kuchinskas

Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Read More...

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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Marketing

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

12y Susan Kuchinskas

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Read More...

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Social Media Ad Spending to Reach $9.8 Billion
Local

Social Media Ad Spending to Reach $9.8 Billion

12y Susan Kuchinskas

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...

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Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
Marketing

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

12y Susan Kuchinskas

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional. Read More...

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Yahoo Woos Small Biz with Marketing Dashboard
Local

Yahoo Woos Small Biz with Marketing Dashboard

12y Susan Kuchinskas

Yahoo Woos Small Biz with Marketing Dashboard

New service provides consolidated view of marketing results and reputation. Read More...

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Citi and LinkedIn Partner to Reach Professional Women
Community Management

Citi and LinkedIn Partner to Reach Professional Women

12y Susan Kuchinskas

Citi and LinkedIn Partner to Reach Professional Wo...

Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Read More...

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Mitsubishi Creates 'Social Media Artifacts'
Automotive

Mitsubishi Creates 'Social Media Artifacts'

12y Susan Kuchinskas

Mitsubishi Creates 'Social Media Artifacts'

Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers. Read More...

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Honda's Pinterest Debut: $500 to Stop Pinning
Social

Honda's Pinterest Debut: $500 to Stop Pinning

12y Susan Kuchinskas

Honda's Pinterest Debut: $500 to Stop Pinning

Auto brand taps prolific users to kick-start presence on the social site. Read More...

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AOL Adopts Nielsen GRP for Video Ads
Media

AOL Adopts Nielsen GRP for Video Ads

12y Susan Kuchinskas

AOL Adopts Nielsen GRP for Video Ads

AOL advertisers will only pay for percentage of target audience actually hit. Read More...

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MediaMind 24/7 Partnership Could Lead to TV Integration
Media

MediaMind 24/7 Partnership Could Lead to TV Integration

12y Susan Kuchinskas

MediaMind 24/7 Partnership Could Lead to TV Integr...

The partnership could form basis of a global advertising delivery system for TV and web ads. Read More...

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Mobile Hispanics Shop Socially
Data insights

Mobile Hispanics Shop Socially

12y Susan Kuchinskas

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions. Read More...

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Fab.com Doubles Facebook Referrals
Social

Fab.com Doubles Facebook Referrals

12y Susan Kuchinskas

Fab.com Doubles Facebook Referrals

Fashion e-tailer has leaned on the social site to dramatically increase customers. Read More...

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Should Facebook Marketers Seek South Dakota?
Social

Should Facebook Marketers Seek South Dakota?

12y Susan Kuchinskas

Should Facebook Marketers Seek South Dakota?

TBG Digital's data shows better click-through rates in the heartland. Read More...

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Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Display Advertising

Samsung Mobile Exchange Key to Multi-Screen Ad Strategy

12y Susan Kuchinskas

Samsung Mobile Exchange Key to Multi-Screen Ad Str...

Samsung AdHub signals desire among device manufacturers to snag digital content revenue. Read More...

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GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

12y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

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TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

12y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

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Creek Ranch Closes Loop on Social Media
Social

Creek Ranch Closes Loop on Social Media

12y Susan Kuchinskas

Creek Ranch Closes Loop on Social Media

Resort uses Twitter to forge real-world relationships. Read More...

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Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

12y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

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