What can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...
View articleHundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...
View articleMarketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...
View articleUsually, I tell organizations to write their own copy and to hire good writers who can do the job in-house. I've always held that if you use an agency...
View articleWe watched the television news for nights on end, numb and unable to concentrate on anything else. Then we went to the Web, trying to make sense of it...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
View articleEver find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...
View articleTruly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...
View articleWhat exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...
View articleWhen you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...
View articleNot every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helpi...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleHow can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...
View articleEven the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleWho is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...
View articleWhat does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleHave you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...
View articleHave you looked at your site as a brand reinforcer lately? Well, maybe it's time to do a little cleaning up, tweaking, and promise fulfilling. And Sus...
View articleDid your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...
View articleHow can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...
View articleHow do you spook the blank Web page and ensure great content on your site from your contributing local expert? Hire what every marketing communication...
View articleHow can a good dot-com idea stay fresh? Some simple content shopping tips can help you work toward dispensing quality content and avoiding the prepack...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
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