Write Smart, Write Simple
Media

Write Smart, Write Simple

22y Susan Solomon

Write Smart, Write Simple

What can a hillbilly with a sixth-grade education teach you about writing online? Learn how to cook up content as tasty as a mess of grits and hog jow...

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Misteaks Get Made
Media

Misteaks Get Made

22y Susan Solomon

Misteaks Get Made

Hundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...

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When the Belt Tightens
Media

When the Belt Tightens

23y Susan Solomon

When the Belt Tightens

Marketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...

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The Tendo Touch
Media

The Tendo Touch

23y Susan Solomon

The Tendo Touch

Usually, I tell organizations to write their own copy and to hire good writers who can do the job in-house. I've always held that if you use an agency...

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When Posting the Stars and Stripes
Media

When Posting the Stars and Stripes

23y Susan Solomon

When Posting the Stars and Stripes

We watched the television news for nights on end, numb and unable to concentrate on anything else. Then we went to the Web, trying to make sense of it...

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Its an Outrage?
Media

Its an Outrage?

23y Susan Solomon

Its an Outrage?

Confused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...

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Don't Take Me Back to Norwalk... and Other Observations on Creating Content
Media

Don't Take Me Back to Norwalk... and Other Observations on Creating Content

23y Susan Solomon

Don't Take Me Back to Norwalk... and Other Observa...

Ever find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...

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CRM for Your Site -- on the Cheap
Media

CRM for Your Site -- on the Cheap

23y Susan Solomon

CRM for Your Site -- on the Cheap

Truly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...

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How to Manage It All
Media

How to Manage It All

23y Susan Solomon

How to Manage It All

What exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...

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And Now, Some Advice From Abby
Media

And Now, Some Advice From Abby

23y Susan Solomon

And Now, Some Advice From Abby

When you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...

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Set Your Sites on Providing Information
Media

Set Your Sites on Providing Information

23y Susan Solomon

Set Your Sites on Providing Information

Not every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helpi...

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An Apology to Kazakhstan
Media

An Apology to Kazakhstan

23y Susan Solomon

An Apology to Kazakhstan

Susan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...

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Can Your Content Speak Spanish?
Media

Can Your Content Speak Spanish?

23y Susan Solomon

Can Your Content Speak Spanish?

If you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...

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Watching the TiVolution
Media

Watching the TiVolution

23y Susan Solomon

Watching the TiVolution

How do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...

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...But Can They Write?
Media

...But Can They Write?

23y Susan Solomon

...But Can They Write?

How can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...

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Is Your Content Marketing Dickinsonian?
Media

Is Your Content Marketing Dickinsonian?

23y Susan Solomon

Is Your Content Marketing Dickinsonian?

Even the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...

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It's Not the Buy, It's the Emotion
Media

It's Not the Buy, It's the Emotion

23y Susan Solomon

It's Not the Buy, It's the Emotion

If you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...

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Little Grasshopper Meets Content Guru
Media

Little Grasshopper Meets Content Guru

23y Susan Solomon

Little Grasshopper Meets Content Guru

Who is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...

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From Tupperware to Brochureware
Media

From Tupperware to Brochureware

23y Susan Solomon

From Tupperware to Brochureware

What does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...

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What Does the Media Think of Your Site?
Media

What Does the Media Think of Your Site?

23y Susan Solomon

What Does the Media Think of Your Site?

Have you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...

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Just Like a Woman to Want Better Content
Media

Just Like a Woman to Want Better Content

23y Susan Solomon

Just Like a Woman to Want Better Content

Have you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...

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A Brand Ain't Nothing but a Promise
Media

A Brand Ain't Nothing but a Promise

23y Susan Solomon

A Brand Ain't Nothing but a Promise

Have you looked at your site as a brand reinforcer lately? Well, maybe it's time to do a little cleaning up, tweaking, and promise fulfilling. And Sus...

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For Content's Sake, Collaborate
Media

For Content's Sake, Collaborate

23y Susan Solomon

For Content's Sake, Collaborate

Did your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...

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Streaming Media Is Here to Stay
Media

Streaming Media Is Here to Stay

23y Susan Solomon

Streaming Media Is Here to Stay

How can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...

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The Art of Ghostwriting: How to Be a Decent Ghost
Media

The Art of Ghostwriting: How to Be a Decent Ghost

23y Susan Solomon

The Art of Ghostwriting: How to Be a Decent Ghost

How do you spook the blank Web page and ensure great content on your site from your contributing local expert? Hire what every marketing communication...

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Shopping at the Content Store
Media

Shopping at the Content Store

23y Susan Solomon

Shopping at the Content Store

How can a good dot-com idea stay fresh? Some simple content shopping tips can help you work toward dispensing quality content and avoiding the prepack...

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Content Winners (No Recount Required)
Media

Content Winners (No Recount Required)

23y Susan Solomon

Content Winners (No Recount Required)

What makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...

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