Digital Darwinism and Internet Thinking in China [Part 2]
Asia

Digital Darwinism and Internet Thinking in China [Part 2]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...

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Digital Darwinism and Internet Thinking in China [Part 1]
Asia

Digital Darwinism and Internet Thinking in China [Part 1]

9y SY Lau

Digital Darwinism and Internet Thinking in China [...

In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...

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How the World Cup Became a Mobile-First Marketing Event
Asia

How the World Cup Became a Mobile-First Marketing Event

10y SY Lau

How the World Cup Became a Mobile-First Marketing ...

SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...

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Mobile and the Rise of Digital in China
Asia

Mobile and the Rise of Digital in China

10y SY Lau

Mobile and the Rise of Digital in China

There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...

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