Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance.
The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips.
Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transform your workforce, and how artificial intelligence can give human workers an innate superpower.
Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weaknesses of each to ensure their optimal use. How should advertisers plan for and execute their PPC competitor analyses?
Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence.
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
