Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention....
View articleDoes your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Read More...
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View articleSuccessful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...
View articleA prediction for the No. 1 seeds of email marketing. Read More...
View articleDone correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Re...
View articleIf you're known for creating value with your messages, your consumers will look for them. Read More...
View articleFirst impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Read More...
View articleHow some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Rea...
View articleThe three basic ways to get information about your customers: looking, asking, and buying. Read More...
View articleFive things that consumers expect from transactional messages. Read More...
View articleFive questions to ask yourself about your 2011 holiday email programs. Read More...
View articleAdapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Read More...
View articleIf you start with doing what you love, the rest will flow from there. Read More...
View articleSince many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successf...
View articleInnovation and timeliness are key - just ask Groupon and HauteLook. Read More...
View articleFour tips to have at the ready when good email programs go bad. Read More...
View articleBy inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Read More...
View articleTwo examples of how lifecycle marketing can be applied to non-retail businesses. Read More...
View articleEmpower customers to receive relevant email messages based on activities that they perform on your site. Read More...
View articleSuccessful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Read More...
View articleA look at the power of word-of-mouth acquisition. Read More...
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