Tereza Litsa

Tereza Litsa is a social media manager and trainer at Lightful, helping charities improve their social media skills. She's been working as a freelance writer and strategist for the past six years and is passionate about social media, content marketing, and how new technologies can make our marketing tasks easier.

Why brands are losing consumer trust and how technology can help re-earn it

Digital Marketing Why brands are losing consumer trust and how technology can help re-earn it

5y Tereza Litsa

Why brands are losing consumer trust and how techn...

Edelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...

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People are reducing their Facebook usage: What marketers need to know

Social Media Marketing People are reducing their Facebook usage: What marketers need to know

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People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

Blockchain Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

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Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

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AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

5y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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Ten examples of how brands stand out on Instagram

Brand awareness Ten examples of how brands stand out on Instagram

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Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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What types of video content on social do consumers engage with most?

Video Marketing What types of video content on social do consumers engage with most?

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What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

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The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Social advertising channels 2019: Growth, trends, spend

Social Media Marketing Social advertising channels 2019: Growth, trends, spend

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Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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Instagram tests hiding likes: Top announcements from the F8 Conference

Digital Marketing Instagram tests hiding likes: Top announcements from the F8 Conference

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Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

Digital Marketing Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

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Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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Experiential marketing: What makes a brand experience stand out?

Brand awareness Experiential marketing: What makes a brand experience stand out?

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Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

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What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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Facebook Stories reach 500 million daily users: What it means for your brand

Digital Marketing Facebook Stories reach 500 million daily users: What it means for your brand

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Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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TikTok was the most downloaded social media app Q1 2019. Should your brand join?

Social Media Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

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TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

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How do you measure a good click-through rate (CTR) for PPC?

PPC How do you measure a good click-through rate (CTR) for PPC?

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How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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Top 11 social media marketing tools for 2019

Digital Marketing Top 11 social media marketing tools for 2019

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Top 11 social media marketing tools for 2019

Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...

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What are the most important features to look for in a CMS?

Marketing Technology What are the most important features to look for in a CMS?

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What are the most important features to look for i...

Six of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....

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Facebook Ads remove targeting options and metrics: What it means for marketers

Digital Marketing Facebook Ads remove targeting options and metrics: What it means for marketers

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Facebook Ads remove targeting options and metrics:...

Facebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...

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Eight tips to use Instagram more effectively to drive action

Digital Marketing Eight tips to use Instagram more effectively to drive action

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Eight tips to use Instagram more effectively to dr...

Instagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...

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Study: How people use Instagram to research, discover, and make purchasing decisions

Social Media Marketing Study: How people use Instagram to research, discover, and make purchasing decisions

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Study: How people use Instagram to research, disco...

A study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...

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The future of Facebook according to Zuckerberg and how it affects social media marketing

Social Media Marketing The future of Facebook according to Zuckerberg and how it affects social media marketing

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The future of Facebook according to Zuckerberg and...

Facebook is changing the future of social media marketing by promising to focus on private messaging. How does this decision affect marketers? Read Mo...

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Eight tips to improve your Snapchat marketing strategy

Digital Marketing Eight tips to improve your Snapchat marketing strategy

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Eight tips to improve your Snapchat marketing stra...

More than 3 billion snaps are shared on a daily basis, and marketers are looking to improve their Snapchat marketing strategy for certain audiences.  ...

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Facebook marketing: What’s working in 2019?

Digital Marketing Facebook marketing: What’s working in 2019?

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Facebook marketing: What’s working in 2019?

Based on data from >105 million posts, what can we learn about how Facebook posting strategies are changing? Here's what to expect for Facebook mar...

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Snapchat Advertising: How to create your Snapchat Ads

Digital Marketing Snapchat Advertising: How to create your Snapchat Ads

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Snapchat Advertising: How to create your Snapchat ...

An estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...

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How to "Marie Kondo" your digital marketing strategy

Digital Marketing How to "Marie Kondo" your digital marketing strategy

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How to "Marie Kondo" your digital marketing strate...

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...

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Facebook unveils its plans for 2019: What’s next?

Social Media Marketing Facebook unveils its plans for 2019: What’s next?

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Facebook unveils its plans for 2019: What’s next?

Zuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...

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