Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articleHashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...
View articleBlack Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...
View articleBlack Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect...
View articleInstagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...
View articleThere is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they d...
View articleIt was another good quarter for Facebook, seeing its revenue and its monthly active users increasing. Will the steady growth continue though? Facebook...
View articleInstagram is expanding its shopping features, making ecommerce easier on its platform. How will brands benefit from it? Mobiles have already changed o...
View articleThere has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134...
View articleHalloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s...
View articleOnline reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...
View articleEmail usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...
View articleA digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more busine...
View articleInstagram decided to highlight Stories and offer them an additional boost. What changes should we expect? It was two months ago when Instagram decided...
View articleUser-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...
View articleSocial media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...
View articleHow do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleTwitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...
View articleInstagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleVideo consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleEvery brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing...
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