It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat i...
View articleCustomers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use the...
View articleNews consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleIt’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about...
View articleSnapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this ...
View articlePinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the...
View articlePokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have a worldwide release yet, as...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleAs well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleMany brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...
View articleFacebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean...
View articleEngland’s surprising loss to Iceland and its exit from Euro 2016 provoked plenty of talk on Twitter, with brands offering some of the best tweet...
View articleTwitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from now on? Tw...
View articleMary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual conte...
View articleWith Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...
View articleSnapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat...
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleAs Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...
View articleKate Dale, Head of Brand and Digital Strategy for Sport England, delivered a very interesting presentation in our Shift London event on the factors th...
View articleAt our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust...
View articleRichard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...
View articleFollowing its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. M...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleSport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity led to im...
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