Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
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There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right.
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.