Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleThese examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...
View articlePortable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleMarketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleSocial media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleAudio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleWhat do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleAs new technologies continue to be developed, different forms of content are emerging onto the media scene. Read More...
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