Brand vs. brand: social media showdowns in the world of marketing

Brand vs. brand: social media showdowns in the world of marketing

8y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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3 Steps to a Better Site Redesign

3 Steps to a Better Site Redesign

8y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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The Year of Online Video: What We Saw and What's Next for Brands

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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Storytelling or Telling Stories? Why Authenticity Rules

Storytelling or Telling Stories? Why Authenticity Rules

9y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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Your Mobile-Only Customer Experience Guidebook

Your Mobile-Only Customer Experience Guidebook

9y Tessa Wegert

Your Mobile-Only Customer Experience Guidebook

Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Long Live Long-Form: The Hidden Value of Blogs

Long Live Long-Form: The Hidden Value of Blogs

9y Tessa Wegert

Long Live Long-Form: The Hidden Value of Blogs

Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...

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3 Back-to-School Marketing Strategies With Merit

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Creating Social Influencer Content That Counts

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Emotion in Ads: Does Sentiment Sell?

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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Periscope Marketing 101: Lessons from 3 New Campaigns

Periscope Marketing 101: Lessons from 3 New Campaigns

9y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

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5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

9y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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3 Secrets to Branded Mobile App Engagement

3 Secrets to Branded Mobile App Engagement

9y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

9y Tessa Wegert

Marketing Music-How Heineken, Coca-Cola, and Beefe...

Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...

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The State of Live Video: Mobile, Global, and More Immersive Than Ever

The State of Live Video: Mobile, Global, and More Immersive Than Ever

9y Tessa Wegert

The State of Live Video: Mobile, Global, and More ...

How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...

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Is Your Brand Experience Strong Enough?

Is Your Brand Experience Strong Enough?

9y Tessa Wegert

Is Your Brand Experience Strong Enough?

As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...

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Traditional Media Targets Millennials With Social Influencer Campaigns

Traditional Media Targets Millennials With Social Influencer Campaigns

9y Tessa Wegert

Traditional Media Targets Millennials With Social ...

Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...

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The Future Is Personalized

The Future Is Personalized

9y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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Why Mobile Is Content Marketing's Missing Link

Why Mobile Is Content Marketing's Missing Link

9y Tessa Wegert

Why Mobile Is Content Marketing's Missing Link

It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...

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Five Ways to Market to Millennials Online

Five Ways to Market to Millennials Online

9y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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It's Time to Experiment with Experiential Marketing

It's Time to Experiment with Experiential Marketing

9y Tessa Wegert

It's Time to Experiment with Experiential Marketin...

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...

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The Future of Advertising on YouTube

The Future of Advertising on YouTube

9y Tessa Wegert

The Future of Advertising on YouTube

What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...

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Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

9y Tessa Wegert

Visual Storytelling Is Taking Over the Web – What ...

Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...

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How Brands Are Borrowing a Film Format to Inspire Customers

How Brands Are Borrowing a Film Format to Inspire Customers

9y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

9y Tessa Wegert

These 3 Digital Marketing Strategies Are Making Ad...

Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...

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3 Reasons Why Brands Are Flocking to Chat App Kik

3 Reasons Why Brands Are Flocking to Chat App Kik

9y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

9y Tessa Wegert

Meerkat, BuzzFeed, and the Apple Watch Come to Con...

As new technologies continue to be developed, different forms of content are emerging onto the media scene. Read More...

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