What’s New in Mobile Video?

What’s New in Mobile Video?

9y Tessa Wegert

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...

View article
What the Apple Watch Really Means for Brand Advertisers

What the Apple Watch Really Means for Brand Advertisers

9y Tessa Wegert

What the Apple Watch Really Means for Brand Advert...

The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...

View article
What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

9y Tessa Wegert

What Spirit Airlines and Arby’s Can Teach Marketer...

Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...

View article
Get the latest analysis and reports delivered to your inbox daily
Content for All – Why Video Is the Great Brand Equalizer

Content for All – Why Video Is the Great Brand Equalizer

9y Tessa Wegert

Content for All – Why Video Is the Great Brand Equ...

No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...

View article
The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

9y Tessa Wegert

The 10 Twitter Marketing Dos and Don’ts We Learned...

Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...

View article
Movie Marketing Strategies Are "Fifty Shades of Social"

Movie Marketing Strategies Are "Fifty Shades of Social"

9y Tessa Wegert

Movie Marketing Strategies Are "Fifty Shades of So...

The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...

View article
Long Live Print…in an Omnichannel Marketing Plan

Long Live Print…in an Omnichannel Marketing Plan

9y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

View article
3 Things We Learned From This Year’s Super Bowl Ads

3 Things We Learned From This Year’s Super Bowl Ads

9y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

View article
Mobile Acquisitions and Ads to Shape the Future of Social Media

Mobile Acquisitions and Ads to Shape the Future of Social Media

9y Tessa Wegert

Mobile Acquisitions and Ads to Shape the Future of...

A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...

View article
Lessons in Content Creation From 5 Brand Tumblrs

Lessons in Content Creation From 5 Brand Tumblrs

9y Tessa Wegert

Lessons in Content Creation From 5 Brand Tumblrs

These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...

View article
Social Site Check-In: Which Network Should You Buy Into This Year?

Social Site Check-In: Which Network Should You Buy Into This Year?

9y Tessa Wegert

Social Site Check-In: Which Network Should You Buy...

What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...

View article
3 Tips for Tapping Social Influencers

3 Tips for Tapping Social Influencers

9y Tessa Wegert

3 Tips for Tapping Social Influencers

Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...

View article
Marketing With Emojis

Marketing With Emojis

9y Tessa Wegert

Marketing With Emojis

Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...

View article
10 Digital Marketing Trends for 2015

10 Digital Marketing Trends for 2015

9y Tessa Wegert

10 Digital Marketing Trends for 2015

Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...

View article
3 Ways Brands Are Using Online Video for Holiday Campaigns

3 Ways Brands Are Using Online Video for Holiday Campaigns

9y Tessa Wegert

3 Ways Brands Are Using Online Video for Holiday C...

This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...

View article
Mobile Holiday Shopping by the Numbers

Mobile Holiday Shopping by the Numbers

9y Tessa Wegert

Mobile Holiday Shopping by the Numbers

As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...

View article
Mobile 2015: 4 Trends to Watch

Mobile 2015: 4 Trends to Watch

9y Tessa Wegert

Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...

View article
Is Ello a No-No for Brands?

Is Ello a No-No for Brands?

9y Tessa Wegert

Is Ello a No-No for Brands?

The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...

View article
Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

9y Tessa Wegert

Real-Life Reactvertising: 3 Ways to Boost Your Tre...

Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...

View article
It’s Time for Brands to Capitalize on News Consumption Trends

It’s Time for Brands to Capitalize on News Consumption Trends

9y Tessa Wegert

It’s Time for Brands to Capitalize on News Consump...

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...

View article
3 Brands, 3 Social Media Strategies for Halloween

3 Brands, 3 Social Media Strategies for Halloween

9y Tessa Wegert

3 Brands, 3 Social Media Strategies for Halloween

The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...

View article
How Social Media Is Reviving the Teaser Campaign

How Social Media Is Reviving the Teaser Campaign

9y Tessa Wegert

How Social Media Is Reviving the Teaser Campaign

Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...

View article
The Importance of Personalization

The Importance of Personalization

9y Tessa Wegert

The Importance of Personalization

Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...

View article
Why Brands Need Video

Why Brands Need Video

10y Tessa Wegert

Why Brands Need Video

Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...

View article
Brand Magazines Can Create Content Marketing Kings

Brand Magazines Can Create Content Marketing Kings

10y Tessa Wegert

Brand Magazines Can Create Content Marketing Kings

Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...

View article
Does Video + Social = Digital Marketing's Sweet Spot?

Does Video + Social = Digital Marketing's Sweet Spot?

10y Tessa Wegert

Does Video + Social = Digital Marketing's Sweet Sp...

Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...

View article
Native Ad Transparency – Are We Clear?

Native Ad Transparency – Are We Clear?

10y Tessa Wegert

Native Ad Transparency – Are We Clear?

Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...

View article
1 2 3 4 5 28