In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
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View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
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View articlePrint isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
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View articleThese five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...
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View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleThe budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleThe Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articlePersonalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleNative advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...
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