In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
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Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video content produced for Adidas and Audi.
After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their strategies and launch successful campaigns?
Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.