Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleWhile there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...
View articleConsumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleA look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with ...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleWith its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleWith the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleAs robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...
View articlePinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleIn honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...
View articleWhat became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
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