Did Native Advertising Just Have the Best Summer Ever?

Did Native Advertising Just Have the Best Summer Ever?

10y Tessa Wegert

Did Native Advertising Just Have the Best Summer E...

Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...

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What’s Next for Twitter Marketing Real World Innovation?

What’s Next for Twitter Marketing Real World Innovation?

10y Tessa Wegert

What’s Next for Twitter Marketing Real World Innov...

Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...

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4 Ways to Keep Your Email Marketing Alive

4 Ways to Keep Your Email Marketing Alive

10y Tessa Wegert

4 Ways to Keep Your Email Marketing Alive

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...

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These 3 Digital Marketing Trends Are About to Change Advertising

These 3 Digital Marketing Trends Are About to Change Advertising

10y Tessa Wegert

These 3 Digital Marketing Trends Are About to Chan...

While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...

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Welcome to the Age of Multiscreen Storytelling

Welcome to the Age of Multiscreen Storytelling

10y Tessa Wegert

Welcome to the Age of Multiscreen Storytelling

Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...

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The Real World of Character Marketing and Brand Fan Fiction

The Real World of Character Marketing and Brand Fan Fiction

10y Tessa Wegert

The Real World of Character Marketing and Brand Fa...

Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...

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These 3 Brands Are Doing Twitter Marketing Right

These 3 Brands Are Doing Twitter Marketing Right

10y Tessa Wegert

These 3 Brands Are Doing Twitter Marketing Right

A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with ...

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Interactive Native Ads Deliver the Best of the Web

Interactive Native Ads Deliver the Best of the Web

10y Tessa Wegert

Interactive Native Ads Deliver the Best of the Web

Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...

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The World Cup’s Gone Mobile

The World Cup’s Gone Mobile

10y Tessa Wegert

The World Cup’s Gone Mobile

The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...

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The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

10y Tessa Wegert

The Second Screen Is Secondary No More – Are You M...

Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...

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How Yahoo Is Boosting Native Advertising’s Rep

How Yahoo Is Boosting Native Advertising’s Rep

10y Tessa Wegert

How Yahoo Is Boosting Native Advertising’s Rep

With its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...

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Welcome to the Internet of Me

Welcome to the Internet of Me

10y Tessa Wegert

Welcome to the Internet of Me

The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...

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The State of Data-Driven Marketing

The State of Data-Driven Marketing

10y Tessa Wegert

The State of Data-Driven Marketing

Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...

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Is Reality Marketing the New Reality for Digital Media?

Is Reality Marketing the New Reality for Digital Media?

10y Tessa Wegert

Is Reality Marketing the New Reality for Digital M...

Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...

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Is "Made for Digital" the Future of Video?

Is "Made for Digital" the Future of Video?

10y Tessa Wegert

Is "Made for Digital" the Future of Video?

The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...

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How Cross-Channel Marketing Is Making Mediums Relevant

How Cross-Channel Marketing Is Making Mediums Relevant

10y Tessa Wegert

How Cross-Channel Marketing Is Making Mediums Rele...

Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...

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5 Quick Fixes for Brand Blogs

5 Quick Fixes for Brand Blogs

10y Tessa Wegert

5 Quick Fixes for Brand Blogs

Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...

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Does the Future of Online Shopping Lie in Social?

Does the Future of Online Shopping Lie in Social?

10y Tessa Wegert

Does the Future of Online Shopping Lie in Social?

With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...

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Subservient Chicken and the Secret to Relaunching Popular Campaigns

Subservient Chicken and the Secret to Relaunching Popular Campaigns

10y Tessa Wegert

Subservient Chicken and the Secret to Relaunching ...

Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...

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The Social-TV Connection That’s Redefining Content Partnerships Online

The Social-TV Connection That’s Redefining Content Partnerships Online

10y Tessa Wegert

The Social-TV Connection That’s Redefining Content...

As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...

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Airlines Embrace Storytelling and Social in New Campaigns

Airlines Embrace Storytelling and Social in New Campaigns

10y Tessa Wegert

Airlines Embrace Storytelling and Social in New Ca...

In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...

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There’s a Robot in My Media Buy

There’s a Robot in My Media Buy

10y Tessa Wegert

There’s a Robot in My Media Buy

As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

10y Tessa Wegert

Pinterest and Ads Tie the Knot – Strategies to Pre...

Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...

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Augmented Reality and Ads Unite

Augmented Reality and Ads Unite

10y Tessa Wegert

Augmented Reality and Ads Unite

Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...

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Move Over TV – Brands Are Tuning Into Digital Video Ads

Move Over TV – Brands Are Tuning Into Digital Video Ads

10y Tessa Wegert

Move Over TV – Brands Are Tuning Into Digital Vide...

Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...

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A Guide to Ads on Tumblr – What’s New and What’s Next

A Guide to Ads on Tumblr – What’s New and What’s Next

10y Tessa Wegert

A Guide to Ads on Tumblr – What’s New and What’s N...

In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...

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A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

10y Tessa Wegert

A Strategy as Good as Gold – How 2 Brands Took on ...

What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...

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