"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleAs hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleIt might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...
View articleIn digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleWhat is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleWhat makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
View articleWhat better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleSocial networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleThere's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
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