From The Lego Movie, Lessons in Building the Ultimate Branded Content

From The Lego Movie, Lessons in Building the Ultimate Branded Content

10y Tessa Wegert

From The Lego Movie, Lessons in Building the Ultim...

"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...

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"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

10y Tessa Wegert

"House of Cards," "True Detective," and TV Marketi...

Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...

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Twitter Brand Relevance and the Evolution of the Hashtag

Twitter Brand Relevance and the Evolution of the Hashtag

10y Tessa Wegert

Twitter Brand Relevance and the Evolution of the H...

As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

10y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

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Cultural Commentary Creates Winning Twitter Campaigns

Cultural Commentary Creates Winning Twitter Campaigns

10y Tessa Wegert

Cultural Commentary Creates Winning Twitter Campai...

Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...

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3 Viral Video Lessons From Super Bowl Ads

3 Viral Video Lessons From Super Bowl Ads

10y Tessa Wegert

3 Viral Video Lessons From Super Bowl Ads

Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...

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An Interactivity Call to Arms

An Interactivity Call to Arms

10y Tessa Wegert

An Interactivity Call to Arms

Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...

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Last Year Was About Content, But 2014 Will Be the Year of the Story

Last Year Was About Content, But 2014 Will Be the Year of the Story

10y Tessa Wegert

Last Year Was About Content, But 2014 Will Be the ...

It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. R...

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Behind the Scenes: The Value of Extended Content

Behind the Scenes: The Value of Extended Content

10y Tessa Wegert

Behind the Scenes: The Value of Extended Content

In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...

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The Year in New Ad Units Reviewed

The Year in New Ad Units Reviewed

10y Tessa Wegert

The Year in New Ad Units Reviewed

Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...

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Digital Marketing for the Holidays is All About Entertainment

Digital Marketing for the Holidays is All About Entertainment

10y Tessa Wegert

Digital Marketing for the Holidays is All About En...

At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...

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Don't Tell Your Brand Story Without Display Ads

Don't Tell Your Brand Story Without Display Ads

10y Tessa Wegert

Don't Tell Your Brand Story Without Display Ads

Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...

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Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

10y Tessa Wegert

Modern Brand Microsites Showcase Campaigns, Collab...

A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...

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Native Advertising in 4 Easy Steps

Native Advertising in 4 Easy Steps

10y Tessa Wegert

Native Advertising in 4 Easy Steps

Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...

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How Auto Brands Are Driving the Success of Online Films

How Auto Brands Are Driving the Success of Online Films

10y Tessa Wegert

How Auto Brands Are Driving the Success of Online ...

What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all...

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Find Your Brand's Keynote Content

Find Your Brand's Keynote Content

10y Tessa Wegert

Find Your Brand's Keynote Content

Is a video or a mobile game a better fit for your band? Read More...

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Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video

10y Tessa Wegert

Stuck in the Visual Web: 6 Strategies for Winning ...

What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ...

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Does the Web Get the Best Part of Ad Campaigns?

Does the Web Get the Best Part of Ad Campaigns?

10y Tessa Wegert

Does the Web Get the Best Part of Ad Campaigns?

As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...

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The Next Iteration of Native Advertising Will Be Interactive

The Next Iteration of Native Advertising Will Be Interactive

10y Tessa Wegert

The Next Iteration of Native Advertising Will Be I...

What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Read More...

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Digital or Interactive? Brands Exemplify Modern Media Trends

Digital or Interactive? Brands Exemplify Modern Media Trends

10y Tessa Wegert

Digital or Interactive? Brands Exemplify Modern Me...

The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...

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The Year of the Web Series Has Arrived

The Year of the Web Series Has Arrived

11y Tessa Wegert

The Year of the Web Series Has Arrived

Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...

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Four Visual Social Campaigns That Riff on Tradition

Four Visual Social Campaigns That Riff on Tradition

11y Tessa Wegert

Four Visual Social Campaigns That Riff on Traditio...

Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...

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Digital Media's Social Summer

Digital Media's Social Summer

11y Tessa Wegert

Digital Media's Social Summer

Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...

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To Skip or Not to Skip: The Question of Pre-Roll Ads

To Skip or Not to Skip: The Question of Pre-Roll Ads

11y Tessa Wegert

To Skip or Not to Skip: The Question of Pre-Roll A...

If we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...

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Branded Content Loves Email

Branded Content Loves Email

11y Tessa Wegert

Branded Content Loves Email

There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...

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How Much Is Facebook's News Feed Worth to Advertisers?

How Much Is Facebook's News Feed Worth to Advertisers?

11y Tessa Wegert

How Much Is Facebook's News Feed Worth to Advertis...

As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...

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Lessons From Shark Week

Lessons From Shark Week

11y Tessa Wegert

Lessons From Shark Week

The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...

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