3 Ways to Boost Video Shares Online

3 Ways to Boost Video Shares Online

11y Tessa Wegert

3 Ways to Boost Video Shares Online

To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...

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Creating a Meaningful Tumblr Campaign

Creating a Meaningful Tumblr Campaign

11y Tessa Wegert

Creating a Meaningful Tumblr Campaign

The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...

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You're Already Working Within the Cloud

You're Already Working Within the Cloud

11y Tessa Wegert

You're Already Working Within the Cloud

Because it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our w...

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Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

11y Tessa Wegert

Ads vs. Content - What Consumers Don't Know and Wh...

If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...

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Is Short the New Marketing Must?

Is Short the New Marketing Must?

11y Tessa Wegert

Is Short the New Marketing Must?

As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...

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In Spite of Uncertainty, Native Ad Spending Grows

In Spite of Uncertainty, Native Ad Spending Grows

11y Tessa Wegert

In Spite of Uncertainty, Native Ad Spending Grows

Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...

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3 Low-Risk Ways to Do Digital Media

3 Low-Risk Ways to Do Digital Media

11y Tessa Wegert

3 Low-Risk Ways to Do Digital Media

Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...

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Mobile's Slow Transition to Adulthood

Mobile's Slow Transition to Adulthood

11y Tessa Wegert

Mobile's Slow Transition to Adulthood

Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...

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One Channel, Many Benefits for Brands on YouTube

One Channel, Many Benefits for Brands on YouTube

11y Tessa Wegert

One Channel, Many Benefits for Brands on YouTube

If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...

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Video and Social - Digital Media's Dynamic Duo

Video and Social - Digital Media's Dynamic Duo

11y Tessa Wegert

Video and Social - Digital Media's Dynamic Duo

It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...

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The New Ad Strategy: Be Polite

The New Ad Strategy: Be Polite

11y Tessa Wegert

The New Ad Strategy: Be Polite

Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...

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The Best New Ads Tell a Story

The Best New Ads Tell a Story

11y Tessa Wegert

The Best New Ads Tell a Story

If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...

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5 Social Media Contests to Complement Ad Campaigns

5 Social Media Contests to Complement Ad Campaigns

11y Tessa Wegert

5 Social Media Contests to Complement Ad Campaigns

Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...

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Marketing in 2013 - Ads Are Only the Beginning

Marketing in 2013 - Ads Are Only the Beginning

11y Tessa Wegert

Marketing in 2013 - Ads Are Only the Beginning

If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...

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3 Online Video Trends

3 Online Video Trends

11y Tessa Wegert

3 Online Video Trends

We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...

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Buying Into Blogs

Buying Into Blogs

11y Tessa Wegert

Buying Into Blogs

Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this origina...

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The What and How of Telling a Brand Story Online

The What and How of Telling a Brand Story Online

11y Tessa Wegert

The What and How of Telling a Brand Story Online

Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....

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Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

11y Tessa Wegert

Pranking Consumers While Preserving Your Brand - L...

Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Read More...

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Digital Advertising Is Now Viewer's Choice

Digital Advertising Is Now Viewer's Choice

11y Tessa Wegert

Digital Advertising Is Now Viewer's Choice

Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...

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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement

11y Tessa Wegert

Marketing Relationship Management: Post-Buy Strate...

Social media affords marketers the invaluable ability to connect directly with current and potential customers. Read More...

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Advertisers Go Beyond Blogging With Branded Magazines

Advertisers Go Beyond Blogging With Branded Magazines

11y Tessa Wegert

Advertisers Go Beyond Blogging With Branded Magazi...

How will the magazine publishing industry fare now that brands are appropriating its format as their own? Read More...

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Video Ad News, a Harbinger of Change

Video Ad News, a Harbinger of Change

11y Tessa Wegert

Video Ad News, a Harbinger of Change

Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...

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How to Win the Oscars (and Your Next Digital Campaign)

How to Win the Oscars (and Your Next Digital Campaign)

11y Tessa Wegert

How to Win the Oscars (and Your Next Digital Campa...

Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...

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3 Add-Ons to Enhance Your Online Ads

3 Add-Ons to Enhance Your Online Ads

11y Tessa Wegert

3 Add-Ons to Enhance Your Online Ads

Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...

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Brands Heart Valentine's Online

Brands Heart Valentine's Online

11y Tessa Wegert

Brands Heart Valentine's Online

For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few bran...

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Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

11y Tessa Wegert

Set It, Forget It Will Ruin You and 4 More Super B...

As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...

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Scripting Your Ad Series Online

Scripting Your Ad Series Online

11y Tessa Wegert

Scripting Your Ad Series Online

If you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable serie...

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