To guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...
View articleThe success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...
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View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleEven as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleIt's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...
View articleBrands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
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View articleIf you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleConsumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this origina...
View articleBranded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....
View articleBusinesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Read More...
View articleNavigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...
View articleSocial media affords marketers the invaluable ability to connect directly with current and potential customers. Read More...
View articleHow will the magazine publishing industry fare now that brands are appropriating its format as their own? Read More...
View articleTwo new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...
View articleTake a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleConsumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...
View articleFor brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few bran...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleIf you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable serie...
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