Navigating Native Ads?

Navigating Native Ads?

11y Tessa Wegert

Navigating Native Ads?

The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Read More...

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Beyond the Buy - 4 Twitter Ad Essentials

Beyond the Buy - 4 Twitter Ad Essentials

11y Tessa Wegert

Beyond the Buy - 4 Twitter Ad Essentials

Remember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Read More...

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Why Your Brand Needs to Become a Content King

Why Your Brand Needs to Become a Content King

11y Tessa Wegert

Why Your Brand Needs to Become a Content King

Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...

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3 Critical Strategies for Advertising in the New Year

3 Critical Strategies for Advertising in the New Year

11y Tessa Wegert

3 Critical Strategies for Advertising in the New Y...

Marketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...

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Marketing the Mayan Apocalypse

Marketing the Mayan Apocalypse

11y Tessa Wegert

Marketing the Mayan Apocalypse

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...

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Holiday Marketing Traditions, Old and New

Holiday Marketing Traditions, Old and New

11y Tessa Wegert

Holiday Marketing Traditions, Old and New

Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...

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Cyber Monday Secrets Revealed

Cyber Monday Secrets Revealed

11y Tessa Wegert

Cyber Monday Secrets Revealed

Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...

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Your 2013 Marketing Goal - Gamification

Your 2013 Marketing Goal - Gamification

11y Tessa Wegert

Your 2013 Marketing Goal - Gamification

Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...

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5 Things Auto Brands Can Teach You About Marketing Online

5 Things Auto Brands Can Teach You About Marketing Online

11y Tessa Wegert

5 Things Auto Brands Can Teach You About Marketing...

You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...

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Could This Be the Perfect Banner?

Could This Be the Perfect Banner?

11y Tessa Wegert

Could This Be the Perfect Banner?

How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Read More...

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3 Reasons Brands Should Market During Natural Disasters

3 Reasons Brands Should Market During Natural Disasters

11y Tessa Wegert

3 Reasons Brands Should Market During Natural Disa...

Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating ...

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There's Nothing Scary About a Well-Executed Halloween Campaign

There's Nothing Scary About a Well-Executed Halloween Campaign

11y Tessa Wegert

There's Nothing Scary About a Well-Executed Hallow...

The scariest thing about Halloween is a campaign that doesn't perform. Read More...

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Enough Already! The Dangers of Overstaying Your Brand

Enough Already! The Dangers of Overstaying Your Brand

11y Tessa Wegert

Enough Already! The Dangers of Overstaying Your Br...

How to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Read More...

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Think Before You Tweet and 3 More Rules of Online Etiquette

Think Before You Tweet and 3 More Rules of Online Etiquette

11y Tessa Wegert

Think Before You Tweet and 3 More Rules of Online ...

If you can't tweet something nice, don't tweet anything at all. Read More...

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When Media Companies Self-Promote

When Media Companies Self-Promote

12y Tessa Wegert

When Media Companies Self-Promote

Just as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...

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3 Winning Election-Themed Campaigns

3 Winning Election-Themed Campaigns

12y Tessa Wegert

3 Winning Election-Themed Campaigns

Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Read More...

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Get Prepped for the Holiday Shopping Season

Get Prepped for the Holiday Shopping Season

12y Tessa Wegert

Get Prepped for the Holiday Shopping Season

This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Read More...

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Content Sponsorships - The Perfect Partnership

Content Sponsorships - The Perfect Partnership

12y Tessa Wegert

Content Sponsorships - The Perfect Partnership

If you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site p...

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Schooled: The Best of the Fall Campaigns

Schooled: The Best of the Fall Campaigns

12y Tessa Wegert

Schooled: The Best of the Fall Campaigns

The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Read Mor...

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What's Next for Luxury Brands Online?

What's Next for Luxury Brands Online?

12y Tessa Wegert

What's Next for Luxury Brands Online?

Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Read More...

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What You Need to Know About Viewable Impressions

What You Need to Know About Viewable Impressions

12y Tessa Wegert

What You Need to Know About Viewable Impressions

Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...

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Ad Clutter Rises - 5 Ways to Fight It

Ad Clutter Rises - 5 Ways to Fight It

12y Tessa Wegert

Ad Clutter Rises - 5 Ways to Fight It

While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand ...

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Digital Storytelling Done Right

Digital Storytelling Done Right

12y Tessa Wegert

Digital Storytelling Done Right

The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Read More...

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4 Ways to Build a Winning Digital Contest

4 Ways to Build a Winning Digital Contest

12y Tessa Wegert

4 Ways to Build a Winning Digital Contest

Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Read More...

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Mobile Marketing - the Time Is Now

Mobile Marketing - the Time Is Now

12y Tessa Wegert

Mobile Marketing - the Time Is Now

Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Read More...

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Innovation in Online Promotion - Worth the Risk

Innovation in Online Promotion - Worth the Risk

12y Tessa Wegert

Innovation in Online Promotion - Worth the Risk

Are you offering an alternate site for those clients unable or unwilling to follow the trend? Read More...

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Want to Reach Consumers? Don't Think Where, Think When

Want to Reach Consumers? Don't Think Where, Think When

12y Tessa Wegert

Want to Reach Consumers? Don't Think Where, Think ...

Time your message well, and your audience is certain to receive it. Read More...

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