The real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Read More...
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View articleAds as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...
View articleMarketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...
View articleA few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...
View articleHoliday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...
View articleNothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...
View articleBranded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...
View articleYou can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...
View articleHow one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Read More...
View articleBrands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating ...
View articleThe scariest thing about Halloween is a campaign that doesn't perform. Read More...
View articleHow to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Read More...
View articleIf you can't tweet something nice, don't tweet anything at all. Read More...
View articleJust as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...
View articleFollow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Read More...
View articleThis holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Read More...
View articleIf you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site p...
View articleThe back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Read Mor...
View articleDo brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Read More...
View articleDue to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...
View articleWhile we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand ...
View articleThe mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Read More...
View articleRegardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Read More...
View articleThree trends you need to employ in order to get ahead of the market and your peers in the mobile space. Read More...
View articleAre you offering an alternate site for those clients unable or unwilling to follow the trend? Read More...
View articleTime your message well, and your audience is certain to receive it. Read More...
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