Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants?
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With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results.
Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it.
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches.