Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...
View articleWith a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...
View articleEffective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleConsider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh...
View articleWhat will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during ...
View articleThe morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. ...
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