Time spent with European media spawns ideas for cutting through the clutter.
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What do taxpayers get for in return for footing a very hefty ad budget? The creative's online, so Tig took a hard look.
Apple's recent anti-Microsoft campaign illustrates how negative advertising can yield positive results for your brand.
Brilliant creative can be as powerful and evocative as Proust's Madeleine. Online may be the most effective medium for deeply sensory messages.
Creative teams aren't production departments. Creative, effective , online ads require creative input from a campaign's inception.