Five ways to boost your conversion rate without wasting ad budget

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Five ways to overcome the media buyer blues

Five ways to overcome the media buyer blues

8y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Why programmatic ad buying is more important than you think

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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The 3 reasons online advertising campaigns fail

The 3 reasons online advertising campaigns fail

8y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

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Why Ad Viewability Matters More Than Above-the-Fold Targeting

Why Ad Viewability Matters More Than Above-the-Fold Targeting

9y Tim Nichols

Why Ad Viewability Matters More Than Above-the-Fol...

What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Read More...

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7 Things That Really Great Online Media Buyers Do

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

9y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

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3 Digital Advertising Trends You Must Pay Attention To

3 Digital Advertising Trends You Must Pay Attention To

9y Tim Nichols

3 Digital Advertising Trends You Must Pay Attentio...

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...

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Why Do You Need Native Advertising?

Why Do You Need Native Advertising?

9y Tim Nichols

Why Do You Need Native Advertising?

More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...

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Getting Closer to Your Customers With Real-Time Marketing

Getting Closer to Your Customers With Real-Time Marketing

9y Tim Nichols

Getting Closer to Your Customers With Real-Time Ma...

Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...

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Doing Retargeting the Right Way

Doing Retargeting the Right Way

9y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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3 Little Changes That Will Make a Big Difference in Your Online Advertising

3 Little Changes That Will Make a Big Difference in Your Online Advertising

9y Tim Nichols

3 Little Changes That Will Make a Big Difference i...

These fixes can help small businesses get the most out of their digital advertising budgets. Read More...

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Watch Out: How Click Fraud Is Taking Over and What to Do About It

Watch Out: How Click Fraud Is Taking Over and What to Do About It

9y Tim Nichols

Watch Out: How Click Fraud Is Taking Over and What...

If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...

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Reaching Millennials With Snapchat

Reaching Millennials With Snapchat

9y Tim Nichols

Reaching Millennials With Snapchat

Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...

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Dispelling the Myths of Programmatic Buying

Dispelling the Myths of Programmatic Buying

9y Tim Nichols

Dispelling the Myths of Programmatic Buying

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...

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How to Win the Trust of a Skeptical Consumer

How to Win the Trust of a Skeptical Consumer

9y Tim Nichols

How to Win the Trust of a Skeptical Consumer

Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...

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Proximity Marketing With Beacons

Proximity Marketing With Beacons

10y Tim Nichols

Proximity Marketing With Beacons

Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...

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The True Power of Content Marketing

The True Power of Content Marketing

10y Tim Nichols

The True Power of Content Marketing

Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...

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How to Maintain Style Alongside Keyword Density When Writing SEO Content

How to Maintain Style Alongside Keyword Density When Writing SEO Content

10y Tim Nichols

How to Maintain Style Alongside Keyword Density Wh...

It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effec...

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5 Free Online Marketing Tips to Capture the Attention of Your Target Market

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

10y Tim Nichols

5 Free Online Marketing Tips to Capture the Attent...

There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....

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Tag Management Q&A with Tealium's Ali Behnam

Tag Management Q&A with Tealium's Ali Behnam

10y Tim Nichols

Tag Management Q&A with Tealium's Ali Behnam

Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...

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Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

10y Tim Nichols

Pixalate: Free Ad Viewability, Fraud Detection for...

Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...

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SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

10y Tim Nichols

SheKnows: Data-Driven Consumer Insights Take Brand...

Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...

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Programmatic Media Buying Makes People More Important Than Ever

Programmatic Media Buying Makes People More Important Than Ever

11y Tim Nichols

Programmatic Media Buying Makes People More Import...

An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...

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Internet Advertising Strategies for 2013

Internet Advertising Strategies for 2013

11y Tim Nichols

Internet Advertising Strategies for 2013

By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...

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Suggestions for the Online Advertising Industry in 2013

Suggestions for the Online Advertising Industry in 2013

11y Tim Nichols

Suggestions for the Online Advertising Industry in...

Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we ...

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Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

11y Tim Nichols

Retargeting: 3 Ways to Avoid Frustrating Your Pote...

It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as pos...

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