Overcoming the Challenges That Digital Media Businesses Face
Analytics

Overcoming the Challenges That Digital Media Businesses Face

11y Tim Nichols

Overcoming the Challenges That Digital Media Busin...

A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Read More...

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3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer
Analytics

3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Bu...

11y Tim Nichols

3 Ways to Achieve a Healthy Work/Life Balance as a...

Support programmatic online media buying, minimize time-suckers, and embrace limitations. Read More...

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Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads
Analytics

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

11y Tim Nichols

Chad Little Launches Adhesive.co - Focuses on Prem...

The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Read More...

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Drafting Campaigns in an Issue-Dense Industry
Analytics

Drafting Campaigns in an Issue-Dense Industry

12y Tim Nichols

Drafting Campaigns in an Issue-Dense Industry

An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in tod...

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Is Data-Focused Media Buying Here to Stay?
Analytics

Is Data-Focused Media Buying Here to Stay?

12y Tim Nichols

Is Data-Focused Media Buying Here to Stay?

An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...

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Is There Platform Fatigue in the Ad Tech Ecosystem?
Analytics

Is There Platform Fatigue in the Ad Tech Ecosystem?

12y Tim Nichols

Is There Platform Fatigue in the Ad Tech Ecosystem...

How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-foun...

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How Click Fraud Is Like a Cockroach
Analytics

How Click Fraud Is Like a Cockroach

12y Tim Nichols

How Click Fraud Is Like a Cockroach

Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping disc...

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Are Digital Marketers Drowning in Data?
Analytics

Are Digital Marketers Drowning in Data?

12y Tim Nichols

Are Digital Marketers Drowning in Data?

A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Read More...

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Forget Do Not Track, I Want Targeted Ads and So Do You
Analytics

Forget Do Not Track, I Want Targeted Ads and So Do You

12y Tim Nichols

Forget Do Not Track, I Want Targeted Ads and So Do...

Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Read More...

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3 Ways to Know When You Are Data Obese
Analytics

3 Ways to Know When You Are Data Obese

12y Tim Nichols

3 Ways to Know When You Are Data Obese

Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Read Mo...

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The Marriage Between Customer Data, Media Planning, and Media Buying
Analytics

The Marriage Between Customer Data, Media Planning, and Media Buying

12y Tim Nichols

The Marriage Between Customer Data, Media Planning...

Ask questions, conduct research, and critically analyze the answers you're given. Read More...

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Is Behavioral Targeting the Best for Customers?
Analytics

Is Behavioral Targeting the Best for Customers?

12y Tim Nichols

Is Behavioral Targeting the Best for Customers?

You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the hea...

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Build Engaging Dynamic Ads Using Available Customer Data
Analytics

Build Engaging Dynamic Ads Using Available Customer Data

12y Tim Nichols

Build Engaging Dynamic Ads Using Available Custome...

A look at one tool designed to make online advertising simpler and easier. Read More...

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