Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

11m Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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How CPG brands can harness data to flourish in the age of disruption

CPG (FMCG) How CPG brands can harness data to flourish in the age of disruption

1y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

1y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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