Against market uncertainties, consumer data is marketers’ secret weapon
Analytics

Against market uncertainties, consumer data is marketers’ secret weapon

3y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

View article
How CPG brands can harness data to flourish in the age of disruption
CPG (FMCG)

How CPG brands can harness data to flourish in the age of disruption

4y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

View article
The 10 marketing challenges today’s CPG brands are facing
CPG (FMCG)

The 10 marketing challenges today’s CPG brands are facing

4y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

View article
Get the latest analysis and reports delivered to your inbox daily