Worthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming.
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Until online video offers something really new , it won't live up to its promise and break into serious money.
IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online video advertisers.
Will television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise.
If the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal?