California: A Wireless Powerhouse
Audience

California: A Wireless Powerhouse

22y Tom Hespos

California: A Wireless Powerhouse

An industry report says the state has a significant presence insatellites, 802.11 services, integrated circuits, and fixed wireless/free space optics....

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Planning and Buying: How Long Should It Take?
Media

Planning and Buying: How Long Should It Take?

22y Tom Hespos

Planning and Buying: How Long Should It Take?

Does it really take too long to plan and buy online media? How can media planners get off the deadline treadmill? Read More...

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Desktop Ads: Rules of Engagement
Media

Desktop Ads: Rules of Engagement

22y Tom Hespos

Desktop Ads: Rules of Engagement

Permission to come aboard? That's only the beginning of what separates scumware from legitimate ad-serving applications that take up residence on your...

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The Scum of the Web
Media

The Scum of the Web

22y Tom Hespos

The Scum of the Web

Those uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...

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Why We Can't Kill the Impression Just Yet
Media

Why We Can't Kill the Impression Just Yet

22y Tom Hespos

Why We Can't Kill the Impression Just Yet

In their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...

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Mother, May I?
Email

Mother, May I?

22y Tom Hespos

Mother, May I?

When are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...

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Synchronize Your Serving Data
Media

Synchronize Your Serving Data

22y Tom Hespos

Synchronize Your Serving Data

Whose numbers do you trust? Tom believes that question may soon be a bit easier to answer. Read More...

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Email Campaigns: Put the Customer in the Driver’s Seat
Email

Email Campaigns: Put the Customer in the Driver’s Seat

22y Tom Hespos

Email Campaigns: Put the Customer in the Driver’s ...

As interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...

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Spiders and Robots and Crawlers, Oh My!
Media

Spiders and Robots and Crawlers, Oh My!

23y Tom Hespos

Spiders and Robots and Crawlers, Oh My!

The Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play ex...

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Impressions via 'Sessions'
Media

Impressions via 'Sessions'

23y Tom Hespos

Impressions via 'Sessions'

The New York Times just introduced "sessions." If you don't know what they are, you'd better find out. Read More...

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Beyond Run of Site
Media

Beyond Run of Site

23y Tom Hespos

Beyond Run of Site

Online advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...

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Publishing Your Own Newsletter: Part 2
Email

Publishing Your Own Newsletter: Part 2

23y Tom Hespos

Publishing Your Own Newsletter: Part 2

In the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...

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Building an Email List
Email

Building an Email List

23y Tom Hespos

Building an Email List

Email can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...

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ASPs Making Positive Impact
Marketing

ASPs Making Positive Impact

23y Tom Hespos

ASPs Making Positive Impact

Not only do companies that use ASP services benefit from a hefty return on investment, they enjoy peace of mind, clearer focus and a better work envir...

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A Bleak Future for Email Marketing?
Email

A Bleak Future for Email Marketing?

23y Tom Hespos

A Bleak Future for Email Marketing?

Marketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...

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New Media's New Role
Media

New Media's New Role

23y Tom Hespos

New Media's New Role

No tips on cutting deals with an Internet portal, nor a discussion of rich media or ad serving. This week, we are all fearful for the future, and Tom'...

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Sales Should Be About Service
Media

Sales Should Be About Service

23y Tom Hespos

Sales Should Be About Service

If as a media salesperson you want to be effective at getting on an agency media buy, Tom can give you some good advice. If you want to keep more of t...

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Precluding Plausible Deniability
Media

Precluding Plausible Deniability

23y Tom Hespos

Precluding Plausible Deniability

Many online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...

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Disclosing the Quality Is Job-One
Media

Disclosing the Quality Is Job-One

23y Tom Hespos

Disclosing the Quality Is Job-One

If advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...

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Nowhere to Go But Up
Media

Nowhere to Go But Up

23y Tom Hespos

Nowhere to Go But Up

Many advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....

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Targeting Domains, Cutting Through the Clutter
Media

Targeting Domains, Cutting Through the Clutter

23y Tom Hespos

Targeting Domains, Cutting Through the Clutter

Have you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifi...

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Plan to Be Innovative
Media

Plan to Be Innovative

23y Tom Hespos

Plan to Be Innovative

Unrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...

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How to Make Users Hate Online Advertising
Media

How to Make Users Hate Online Advertising

23y Tom Hespos

How to Make Users Hate Online Advertising

Two debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...

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Spotting Online Trends
Media

Spotting Online Trends

23y Tom Hespos

Spotting Online Trends

Insofar as consumers keep finding new ways to use it every day, the Internet is unlike any medium we've seen. It continually reinvents itself. So it m...

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A Flash in the Pan or Sophisticated Flambi?
Media

A Flash in the Pan or Sophisticated Flambi?

23y Tom Hespos

A Flash in the Pan or Sophisticated Flambi?

That ad just sizzled... Of course,Tom's talking about the Jack Daniel's Flash ad on Playboy.com. Why was it the hot topic around the water cooler afte...

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The Beginning of the End of CTR?
Media

The Beginning of the End of CTR?

23y Tom Hespos

The Beginning of the End of CTR?

Online publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...

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Are Those Media Properties Stable?
Media

Are Those Media Properties Stable?

23y Tom Hespos

Are Those Media Properties Stable?

You set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shuttin...

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