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    Articles by: Tom Hespos
    California: A Wireless Powerhouse

    Audience California: A Wireless Powerhouse

    16y Tom Hespos
    Planning and Buying: How Long Should It Take?

    Media Planning and Buying: How Long Should It Take?

    17y Tom Hespos
    Desktop Ads: Rules of Engagement

    Media Desktop Ads: Rules of Engagement

    17y Tom Hespos
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    The Scum of the Web

    Media The Scum of the Web

    17y Tom Hespos
    Why We Can't Kill the Impression Just Yet

    Media Why We Can't Kill the Impression Just Yet

    17y Tom Hespos
    Mother, May I?

    Email Mother, May I?

    17y Tom Hespos
    Synchronize Your Serving Data

    Media Synchronize Your Serving Data

    17y Tom Hespos
    Email Campaigns: Put the Customer in the Driver’s Seat

    Email Email Campaigns: Put the Customer in the Driver’s Seat

    17y Tom Hespos
    Spiders and Robots and Crawlers, Oh My!

    Media Spiders and Robots and Crawlers, Oh My!

    17y Tom Hespos
    Impressions via 'Sessions'

    Media Impressions via 'Sessions'

    17y Tom Hespos
    Beyond Run of Site

    Media Beyond Run of Site

    17y Tom Hespos
    Building an Email List

    Email Building an Email List

    17y Tom Hespos
    Publishing Your Own Newsletter: Part 2

    Email Publishing Your Own Newsletter: Part 2

    17y Tom Hespos
    ASPs Making Positive Impact

    Marketing ASPs Making Positive Impact

    17y Tom Hespos
    A Bleak Future for Email Marketing?

    Email A Bleak Future for Email Marketing?

    17y Tom Hespos
    New Media's New Role

    Media New Media's New Role

    17y Tom Hespos
    Sales Should Be About Service

    Media Sales Should Be About Service

    17y Tom Hespos
    Precluding Plausible Deniability

    Media Precluding Plausible Deniability

    17y Tom Hespos
    Disclosing the Quality Is Job-One

    Media Disclosing the Quality Is Job-One

    17y Tom Hespos
    Nowhere to Go But Up

    Media Nowhere to Go But Up

    17y Tom Hespos
    Targeting Domains, Cutting Through the Clutter

    Media Targeting Domains, Cutting Through the Clutter

    17y Tom Hespos
    Plan to Be Innovative

    Media Plan to Be Innovative

    17y Tom Hespos
    How to Make Users Hate Online Advertising

    Media How to Make Users Hate Online Advertising

    17y Tom Hespos
    Spotting Online Trends

    Media Spotting Online Trends

    17y Tom Hespos
    A Flash in the Pan or Sophisticated Flambi?

    Media A Flash in the Pan or Sophisticated Flambi?

    17y Tom Hespos
    The Beginning of the End of CTR?

    Media The Beginning of the End of CTR?

    17y Tom Hespos
    Are Those Media Properties Stable?

    Media Are Those Media Properties Stable?

    17y Tom Hespos
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