When are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation.
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Whose numbers do you trust? Tom believes that question may soon be a bit easier to answer.
As interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back for more. Spam them and you not only kiss your customers goodbye, you could also help blow it for your brand... and the rest of us.
The Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play exterminator -- but is it a sound one?
The New York Times just introduced "sessions." If you don't know what they are, you'd better find out.