Advertising Works, But It's Not a Magic Bullet

Media Advertising Works, But It's Not a Magic Bullet

16y Tom Hespos
Keep Agency Relationships Healthy

Media Keep Agency Relationships Healthy

16y Tom Hespos
Is the Quest for One-to-One Marketing Doomed?

Media Is the Quest for One-to-One Marketing Doomed?

17y Tom Hespos
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Wireless Is Its Own Animal

Media Wireless Is Its Own Animal

17y Tom Hespos
Can Audience-Based Buying and Selling Work?

Media Can Audience-Based Buying and Selling Work?

17y Tom Hespos
A Rich Media 'Platform' That's Really a Platform?

Media A Rich Media 'Platform' That's Really a Platform?

17y Tom Hespos
Measuring What Matters

Media Measuring What Matters

17y Tom Hespos
Email Preferences: Let Your Customers Decide

Email Email Preferences: Let Your Customers Decide

17y Tom Hespos
In Online Advertising, Context Is King

Media In Online Advertising, Context Is King

17y Tom Hespos
Email in Any Language

Email Email in Any Language

17y Tom Hespos
The Dilemma of Ad-Blocking Software

Media The Dilemma of Ad-Blocking Software

17y Tom Hespos
Retention-Based Advertising

Media Retention-Based Advertising

17y Tom Hespos
Planning a Rich Media Email Campaign

Email Planning a Rich Media Email Campaign

17y Tom Hespos
New Direction for Interactive Agencies

Media New Direction for Interactive Agencies

17y Tom Hespos
The Smooth Sell: Database Connectivity Ads

Media The Smooth Sell: Database Connectivity Ads

17y Tom Hespos
Pixel Tagging: Self-Regulate or Self-Destruct

Media Pixel Tagging: Self-Regulate or Self-Destruct

17y Tom Hespos
Did the IAB Go Far Enough?

Media Did the IAB Go Far Enough?

17y Tom Hespos
Internet Advertising: Do We Need the Broadest Reach?

Media Internet Advertising: Do We Need the Broadest Reach?

17y Tom Hespos
Domain Targeting: More Bang for the Buck

Media Domain Targeting: More Bang for the Buck

17y Tom Hespos
The Case for Revised Standards

Media The Case for Revised Standards

17y Tom Hespos
Precise Targeting to Reach Your Audience

Media Precise Targeting to Reach Your Audience

17y Tom Hespos
Whatever Happened to Opt-In?

Media Whatever Happened to Opt-In?

17y Tom Hespos
Are Your Partner Sites Financially Stable?

Media Are Your Partner Sites Financially Stable?

17y Tom Hespos
Common Interests Cement Online Communities

Media Common Interests Cement Online Communities

17y Tom Hespos
Advertisers and Publishers at Odds Over User Profiles

Media Advertisers and Publishers at Odds Over User Profiles

17y Tom Hespos
The Negative-Press Generator

Media The Negative-Press Generator

17y Tom Hespos
May Your Christmas Be Merry

Media May Your Christmas Be Merry

17y Tom Hespos