Tracking Granular Campaign Data

Media Tracking Granular Campaign Data

18y Tom Hespos
Are We Ready for Standards?

Media Are We Ready for Standards?

18y Tom Hespos
Team Up Media and Creative for Campaign Success

Media Team Up Media and Creative for Campaign Success

18y Tom Hespos
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Are We Judging Banner Advertising Unfairly?

Media Are We Judging Banner Advertising Unfairly?

18y Tom Hespos
Buying Email Advertising

Media Buying Email Advertising

18y Tom Hespos
The End of the Stupid Portal Deal Era

Media The End of the Stupid Portal Deal Era

18y Tom Hespos
Targeting and the Privacy Issue

Media Targeting and the Privacy Issue

18y Tom Hespos
Behavioral Targeting: Is That Cool?

Media Behavioral Targeting: Is That Cool?

18y Tom Hespos
The Versatility of Profile Targeting

Media The Versatility of Profile Targeting

18y Tom Hespos
The Accuracy of IP Targeting

Media The Accuracy of IP Targeting

18y Tom Hespos
A Little Targeting Goes a Long Way

Media A Little Targeting Goes a Long Way

18y Tom Hespos
Protect Your Agency With an IO Rider

Media Protect Your Agency With an IO Rider

18y Tom Hespos
Is Your Ad Partner Hungry Enough?

Media Is Your Ad Partner Hungry Enough?

18y Tom Hespos
Sales Reps Are From Mars, Media Planners Are From Pluto

Media Sales Reps Are From Mars, Media Planners Are From Pluto

18y Tom Hespos
The Cost of Media Services

Media The Cost of Media Services

18y Tom Hespos
Old Habits Die Hard

Media Old Habits Die Hard

18y Tom Hespos
Psychology of the Bad Deal

Media Psychology of the Bad Deal

18y Tom Hespos
The Proof Is in the Details

Media The Proof Is in the Details

18y Tom Hespos
Ensuring Delivery as Promised

Media Ensuring Delivery as Promised

18y Tom Hespos
Context Is King

Media Context Is King

18y Tom Hespos
Killing Off the Almighty CTR

Media Killing Off the Almighty CTR

18y Tom Hespos
Don't Discount the Network Buy

Media Don't Discount the Network Buy

18y Tom Hespos
A Toast to Exciting Times Ahead

Media A Toast to Exciting Times Ahead

18y Tom Hespos
Watered Down CPMs

Media Watered Down CPMs

18y Tom Hespos
Branding It Ain't

Media Branding It Ain't

18y Tom Hespos
Give Your Brand A High-Tech Jumpstart

Media Give Your Brand A High-Tech Jumpstart

18y Tom Hespos
Watch Your 4th Quarter Buys

Media Watch Your 4th Quarter Buys

18y Tom Hespos