Your mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude stays true to her tradition of telling it like it is. We'll miss her unique perspective and Diamond-sharp wit. Thanks, Trude.
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How many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a revolution follow. And make sure you don't peeve any of Trude's pets...
The holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need perpetual dusting. But knowledge is a different kindof gift -- it helps keep the dust (and cobwebs) off your gray matter.
Give the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution? Dare to be different: Don't just heed, lead!
It used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here to tell you about tools that can help you learn from your customers.