Companies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers.
Articles by this author
Consider these five suggestions to manage this paradigm shift within the agency.
Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focused on creative problem solving and making useful things.
Our industry is full of buzzwords and transmedia is one that has become harder to ignore.
How brands can leverage big data and better market to the connected generation.