The Math Behind Multi-Touch Attribution

Display Advertising The Math Behind Multi-Touch Attribution

6y Xuhui Shao
Digital Advertising's Big Data Strategy

Display Advertising Digital Advertising's Big Data Strategy

6y Xuhui Shao
Video Advertising Strategy: Audience Optimization

Display Advertising Video Advertising Strategy: Audience Optimization

7y Xuhui Shao
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Video Advertising Strategy Part 1: The Metrics

Display Advertising Video Advertising Strategy Part 1: The Metrics

7y Xuhui Shao
Working Together in a Data-Driven Environment

Conference Coverage Working Together in a Data-Driven Environment

7y Xuhui Shao
It's the Algorithm, Stupid

Display Advertising It's the Algorithm, Stupid

7y Xuhui Shao
Working Together in a Data-Driven Environment

Display Advertising Working Together in a Data-Driven Environment

7y Xuhui Shao
New Year, New Attribution Model

Display Advertising New Year, New Attribution Model

7y Xuhui Shao
Attribution in Real-Time Audience Targeting

Display Advertising Attribution in Real-Time Audience Targeting

7y Xuhui Shao
Thou Shall Not Cookie Bomb

Display Advertising Thou Shall Not Cookie Bomb

7y Xuhui Shao
Mix to Win: Premium and Exchange Inventory

Display Advertising Mix to Win: Premium and Exchange Inventory

7y Xuhui Shao
The Data Dance: Who's Taking the Lead, Marketers or Consumers?

Display Advertising The Data Dance: Who's Taking the Lead, Marketers or Consumers?

7y Xuhui Shao
Walk the Line

Display Advertising Walk the Line

7y Xuhui Shao
The Magic of Machine Learning in Real Time

Display Advertising The Magic of Machine Learning in Real Time

7y Xuhui Shao
Attribution in Real-Time Audience Targeting

More News Attribution in Real-Time Audience Targeting

7y Xuhui Shao
Creating Value in Real Time

Display Advertising Creating Value in Real Time

8y Xuhui Shao