Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleAs we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...
View articleA year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View article10 Chrome extensions to increase your productivity. Read More...
View articleCopywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...
View articleAdam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean and Tea Leaf, shared his experience with building emotional conn...
View articleThis week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...
View articleThis past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleRegardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...
View articleRegardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View article#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleAmazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...
View articleMajor technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
View articleWith $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...
View articleMillennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...
View articleFrom Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Read More...
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