Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Top 10 industry highlights of 2015

Top 10 industry highlights of 2015

8y Yuyu Chen

Top 10 industry highlights of 2015

As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...

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Revisiting the ghosts of Christmas past: did these predictions hold true?

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Seven of the biggest industry stats of 2015

Seven of the biggest industry stats of 2015

8y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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10 select Chrome extensions for content marketers

10 select Chrome extensions for content marketers

8y Yuyu Chen

10 select Chrome extensions for content marketers

10 Chrome extensions to increase your productivity. Read More...

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How to write ad copy that converts

How to write ad copy that converts

8y Yuyu Chen

How to write ad copy that converts

Copywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...

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Spotlight on: The Coffee Bean and Tea Leaf's Adam Tabachnikoff

Spotlight on: The Coffee Bean and Tea Leaf's Adam Tabachnikoff

8y Yuyu Chen

Spotlight on: The Coffee Bean and Tea Leaf's Adam ...

Adam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean and Tea Leaf, shared his experience with building emotional conn...

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Tweets of the Week: The Force Awakens among brands

Tweets of the Week: The Force Awakens among brands

8y Yuyu Chen

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...

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Digital people on the move: Pizza Hut hires new CMO

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

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How to link social and Google Analytics with UTM parameters

How to link social and Google Analytics with UTM parameters

8y Yuyu Chen

How to link social and Google Analytics with UTM p...

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...

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Thinking beyond the headset: 3 ways brands can utilize virtual reality

Thinking beyond the headset: 3 ways brands can utilize virtual reality

8y Yuyu Chen

Thinking beyond the headset: 3 ways brands can uti...

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...

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What is the right way to do display advertising?

What is the right way to do display advertising?

8y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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7 display advertising stats of 2015 that you should know

7 display advertising stats of 2015 that you should know

8y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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#GivingTuesday reflects the changing landscape of online fundraising

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Up close and personal with programmatic video

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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Why Twitter's removal of share counts is a big pain in the ass

Why Twitter's removal of share counts is a big pain in the ass

8y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

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Amazon’s first physical bookstore: offline’s death has been exaggerated

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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Why should marketers care about image recognition technology?

Why should marketers care about image recognition technology?

8y Yuyu Chen

Why should marketers care about image recognition ...

Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...

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What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

8y Yuyu Chen

What Twitter marketers can learn from JetBlue, Emi...

What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...

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How Mondelēz International keeps Oreo dynamic with fearless marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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Social messaging: East versus West

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

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How much do you know about Facebook video advertising?

How much do you know about Facebook video advertising?

8y Yuyu Chen

How much do you know about Facebook video advertis...

ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

8y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

8y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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How does Under Armour differentiate itself from Nike via digital marketing?

How does Under Armour differentiate itself from Nike via digital marketing?

8y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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How can you market to millennial moms?

How can you market to millennial moms?

8y Yuyu Chen

How can you market to millennial moms?

Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...

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What you can learn about logo design from Google and Airbnb?

What you can learn about logo design from Google and Airbnb?

8y Yuyu Chen

What you can learn about logo design from Google a...

From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Read More...

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