4 ways brands can tell an authentic story

4 ways brands can tell an authentic story

8y Yuyu Chen

4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...

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Will business consulting companies become a big threat to agencies?

Will business consulting companies become a big threat to agencies?

8y Yuyu Chen

Will business consulting companies become a big th...

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...

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Ads of the week: Toyota goes 'Back to the Future'

Ads of the week: Toyota goes 'Back to the Future'

8y Yuyu Chen

Ads of the week: Toyota goes 'Back to the Future'

These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...

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Facebook’s new emoticons: the good, the bad and the future

Facebook’s new emoticons: the good, the bad and the future

8y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

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Instant Articles reflect a changing publishing landscape

Instant Articles reflect a changing publishing landscape

8y Yuyu Chen

Instant Articles reflect a changing publishing lan...

Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...

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Yahoo Gemini slows down Q3 paid search growth

Yahoo Gemini slows down Q3 paid search growth

8y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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Could Google AMP be better than Facebook Instant Articles?

Could Google AMP be better than Facebook Instant Articles?

8y Yuyu Chen

Could Google AMP be better than Facebook Instant A...

Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...

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Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

8y Yuyu Chen

Europe’s highest court: safe harbor data sharing b...

U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...

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Digital marketing people on the move: GE has a new CMO

Digital marketing people on the move: GE has a new CMO

8y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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Innovation, Data Integral to a High Digital IQ

Innovation, Data Integral to a High Digital IQ

8y Yuyu Chen

Innovation, Data Integral to a High Digital IQ

Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital...

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Google and Droga5: Tech Innovations Cannot Replace Storytelling

Google and Droga5: Tech Innovations Cannot Replace Storytelling

8y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

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Your Brand Can Be as Famous as Sour Patch Kids

Your Brand Can Be as Famous as Sour Patch Kids

8y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

8y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

8y Yuyu Chen

Standing out with Instagram: Q&A with Creative...

Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...

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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

9y Yuyu Chen

Pandora and Spotify CMOs: Music Is Everything When...

Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...

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Developing a Mobile Content Plan That Works

Developing a Mobile Content Plan That Works

9y Yuyu Chen

Developing a Mobile Content Plan That Works

Understanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...

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Using Facebook and YouTube to Bring Your Video Content to Life

Using Facebook and YouTube to Bring Your Video Content to Life

9y Yuyu Chen

Using Facebook and YouTube to Bring Your Video Con...

Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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How Can Data Turn Your Content into Marketing Gold?

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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Determining Your Content KPIs for Maximum Business Impact

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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Facebook Wants to Complement TV with New Ad Metric

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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Tweets of the Week: Everyone Loves #PizzaRat

Tweets of the Week: Everyone Loves #PizzaRat

9y Yuyu Chen

Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...

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GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and TAG Join Forces to Tackle Brand Safety

9y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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The Rise of Ad Blocking Could Be a Complete Loss for Everyone

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

9y Yuyu Chen

The Rise of Ad Blocking Could Be a Complete Loss f...

Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...

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Travel Brands Master Email Marketing While Retailers Miss the Mark

Travel Brands Master Email Marketing While Retailers Miss the Mark

9y Yuyu Chen

Travel Brands Master Email Marketing While Retaile...

What email marketing skills can retailers learn from the strong performance of the travel industry? Read More...

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Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

9y Yuyu Chen

Is Kim Kardashian’s #CorrectiveAd Aligned with MR...

The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...

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Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

9y Yuyu Chen

Mark Zuckerberg’s First Live Stream Shows Facebook...

In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...

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