Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

9y Yuyu Chen

Instagram to Expand Ad Base, Integrates Facebook T...

Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...

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Tweets of the Week: U.S. Open and Star Wars Lead the Way

Tweets of the Week: U.S. Open and Star Wars Lead the Way

9y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

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Digital Marketing People on the Move: End of Summer Edition

Digital Marketing People on the Move: End of Summer Edition

9y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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Connected TV spend to rise, while priority remains low

Connected TV spend to rise, while priority remains low

9y Yuyu Chen

Connected TV spend to rise, while priority remains...

A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...

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Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

9y Yuyu Chen

Was Twitter's Visual-Tool Debut at the VMAs a Glim...

At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...

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Madison Avenue Needs Wall Street Wisdom

Madison Avenue Needs Wall Street Wisdom

9y Yuyu Chen

Madison Avenue Needs Wall Street Wisdom

Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...

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CMOs to Invest More in Brand Experience with Content Marketing

CMOs to Invest More in Brand Experience with Content Marketing

9y Yuyu Chen

CMOs to Invest More in Brand Experience with Conte...

New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...

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GroupM to Be Another Agency Partnering with BuzzFeed

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Hulu to Test Programmatic with Facebook and Oracle

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

9y Yuyu Chen

Tumblr Helps Mobile Developers Distribute Content ...

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...

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Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

9y Yuyu Chen

Tommee Tippee Turns Parenting Advice Into Baby Wip...

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...

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Multicultural Marketing to Become Mainstream in a Millennial World

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Twitter Develops Audience Platform for Better Engagements and Video Views

Twitter Develops Audience Platform for Better Engagements and Video Views

9y Yuyu Chen

Twitter Develops Audience Platform for Better Enga...

Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...

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It’s Go Time for Facebook GIF Ads

It’s Go Time for Facebook GIF Ads

9y Yuyu Chen

It’s Go Time for Facebook GIF Ads

Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...

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IAB UK Provides Solutions to Five Major Industry Challenges

IAB UK Provides Solutions to Five Major Industry Challenges

9y Yuyu Chen

IAB UK Provides Solutions to Five Major Industry C...

The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...

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Amazon to Abandon Adobe Flash Next Month

Amazon to Abandon Adobe Flash Next Month

9y Yuyu Chen

Amazon to Abandon Adobe Flash Next Month

Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...

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HTML5 to Be New Industry Standard, Says IAB

HTML5 to Be New Industry Standard, Says IAB

9y Yuyu Chen

HTML5 to Be New Industry Standard, Says IAB

Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...

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IAB: HTML5 to Be New Industry Standard

IAB: HTML5 to Be New Industry Standard

9y Yuyu Chen

IAB: HTML5 to Be New Industry Standard

Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

9y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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Does Instagram Outshine Pinterest?

Does Instagram Outshine Pinterest?

9y Yuyu Chen

Does Instagram Outshine Pinterest?

With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Read More...

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Digital Marketing People on the Move: July 2015 Roundup

Digital Marketing People on the Move: July 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

9y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

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Facebook Lets Users Send Businesses Private Messages

Facebook Lets Users Send Businesses Private Messages

9y Yuyu Chen

Facebook Lets Users Send Businesses Private Messag...

Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...

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What Produced Such Huge Gains for Facebook's Mobile Growth?

What Produced Such Huge Gains for Facebook's Mobile Growth?

9y Yuyu Chen

What Produced Such Huge Gains for Facebook's Mobil...

In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....

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Domino's Urges Competitors to Make Basic Pizza with Online Classes

Domino's Urges Competitors to Make Basic Pizza with Online Classes

9y Yuyu Chen

Domino's Urges Competitors to Make Basic Pizza wit...

Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...

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Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

9y Yuyu Chen

Retailers Bumble Mobile As Parents Blow Off Back-t...

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...

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AOL Extends Premium Ad Solutions Into Video

AOL Extends Premium Ad Solutions Into Video

9y Yuyu Chen

AOL Extends Premium Ad Solutions Into Video

Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...

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