Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...
View articleThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleA new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...
View articleAt MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...
View articleEric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleIn its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleAmazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleWith many brands bumbling Pinterest, will Instagram become a better platform for monetization? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleDomino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Read More...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
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