Shell and PayPal Offer Mobile Payments at The Pump

Shell and PayPal Offer Mobile Payments at The Pump

9y Yuyu Chen

Shell and PayPal Offer Mobile Payments at The Pump

Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...

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Forever 21 Recreates Instagram Snaps via a Giant Thread Screen

Forever 21 Recreates Instagram Snaps via a Giant Thread Screen

9y Yuyu Chen

Forever 21 Recreates Instagram Snaps via a Giant T...

Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Read...

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TAG, Google Program to Block Invalid Data-Center Traffic

TAG, Google Program to Block Invalid Data-Center Traffic

9y Yuyu Chen

TAG, Google Program to Block Invalid Data-Center T...

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...

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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

9y Yuyu Chen

Will Facebook Pose a Threat to Amazon and Google w...

Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...

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Tweets of the Week: NASA, Amazon and ESPN Lead the Way

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

9y Yuyu Chen

Tweets of the Week: NASA, Amazon and ESPN Lead the...

This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...

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Twitter, Reddit Drive More Gamer Engagement than Facebook

Twitter, Reddit Drive More Gamer Engagement than Facebook

9y Yuyu Chen

Twitter, Reddit Drive More Gamer Engagement than F...

As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...

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Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

9y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

9y Yuyu Chen

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media...

An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

9y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Nike Takes the Women’s World Cup with #NoMaybes

Nike Takes the Women’s World Cup with #NoMaybes

9y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

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Digital Marketing People on the Move: June 2015 Roundup

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Spotlight on Matt Britton: How I Built a Youth Marketing Empire

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

9y Yuyu Chen

Spotlight on Matt Britton: How I Built a Youth Mar...

Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Read Mo...

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Cross-Device Targeting: A Fairy Tale Idea

Cross-Device Targeting: A Fairy Tale Idea

9y Yuyu Chen

Cross-Device Targeting: A Fairy Tale Idea

Cross-device targeting is evolving but still remains in its early stages. Read More...

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Merging Data and Creative in Programmatic

Merging Data and Creative in Programmatic

9y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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How OpenTable Leverages Data to Create a Holistic Dining Experience

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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How Data is Changing the Role of the CMO

How Data is Changing the Role of the CMO

9y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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Win Over the Consumer With Data Transparency

Win Over the Consumer With Data Transparency

9y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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Facebook Unveils Panoramic Mobile Ad to Cannes Audience

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

9y Yuyu Chen

Facebook Unveils Panoramic Mobile Ad to Cannes Aud...

At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...

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Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

9y Yuyu Chen

Mondelēz International and Facebook Hope to Fuel C...

The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...

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Microsoft Tops LinkedIn’s List of Top 10 Global Brands

Microsoft Tops LinkedIn’s List of Top 10 Global Brands

9y Yuyu Chen

Microsoft Tops LinkedIn’s List of Top 10 Global Br...

Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...

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Tweets of the Week: Send Kisses to Fathers and Loved Ones

Tweets of the Week: Send Kisses to Fathers and Loved Ones

9y Yuyu Chen

Tweets of the Week: Send Kisses to Fathers and Lov...

This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...

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Pinterest Refines Image Search

Pinterest Refines Image Search

9y Yuyu Chen

Pinterest Refines Image Search

The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...

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Amazon to Improve Shipping Efficiency With Uber-Like App

Amazon to Improve Shipping Efficiency With Uber-Like App

9y Yuyu Chen

Amazon to Improve Shipping Efficiency With Uber-Li...

The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...

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Pandora Adds Mobile to Programmatic

Pandora Adds Mobile to Programmatic

9y Yuyu Chen

Pandora Adds Mobile to Programmatic

Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...

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YouTube Moves Back Into Gaming With Twitch Replica

YouTube Moves Back Into Gaming With Twitch Replica

9y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

9y Yuyu Chen

Crowdsourcing Employee-Inspired Content Adds Brand...

Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...

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Twitter Improves User Experience with New Block Tools

Twitter Improves User Experience with New Block Tools

9y Yuyu Chen

Twitter Improves User Experience with New Block To...

The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. Read More...

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