Lack of Premium Inventory Inhibits Video Ad Spend [Study]

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

9y Yuyu Chen

Lack of Premium Inventory Inhibits Video Ad Spend ...

Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...

View article
FTC Urges Publishers to Clearly Label Native Ads

FTC Urges Publishers to Clearly Label Native Ads

9y Yuyu Chen

FTC Urges Publishers to Clearly Label Native Ads

If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Read More...

View article
Mondelez International to Reinvent Retail with Startups

Mondelez International to Reinvent Retail with Startups

9y Yuyu Chen

Mondelez International to Reinvent Retail with Sta...

The snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...

View article
Get the latest analysis and reports delivered to your inbox daily
Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social

9y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

View article
Internet of Things Spending to Reach 1.7 Trillion by 2020

Internet of Things Spending to Reach 1.7 Trillion by 2020

9y Yuyu Chen

Internet of Things Spending to Reach 1.7 Trillion ...

The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...

View article
Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

9y Yuyu Chen

Yahoo Allows Advertisers to Independently Validate...

Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...

View article
Pinterest to Add Buy Button for Revenue Generation

Pinterest to Add Buy Button for Revenue Generation

9y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

View article
Digital Marketing People on the Move: May 2015 Roundup

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

View article
Twitter Brings Programmatic to Social With Amplify Update

Twitter Brings Programmatic to Social With Amplify Update

9y Yuyu Chen

Twitter Brings Programmatic to Social With Amplify...

The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...

View article
VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

9y Yuyu Chen

VIDEO: Fresh Talent Key to Tackling Marketing Disr...

McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...

View article
Google Enhances AdMob Tools and Adds Mediation Partners

Google Enhances AdMob Tools and Adds Mediation Partners

9y Yuyu Chen

Google Enhances AdMob Tools and Adds Mediation Par...

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...

View article
eBay's Promoted Listings Disrupts Traditional Ad Model

eBay's Promoted Listings Disrupts Traditional Ad Model

9y Yuyu Chen

eBay's Promoted Listings Disrupts Traditional Ad M...

The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...

View article
[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

9y Yuyu Chen

[VIDEO] McKinsey: How Digital Is Disrupting Market...

In the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...

View article
Mozilla Dabbles in Commercial Advertising with Suggested Tiles

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

9y Yuyu Chen

Mozilla Dabbles in Commercial Advertising with Sug...

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...

View article
Pinterest to Enhance Promoted Pin Ad Capabilities

Pinterest to Enhance Promoted Pin Ad Capabilities

9y Yuyu Chen

Pinterest to Enhance Promoted Pin Ad Capabilities

The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...

View article
Mad Men Drives Coke’s Digital Consumption By 991%

Mad Men Drives Coke’s Digital Consumption By 991%

9y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

View article
Google to Add Buy Buttons in Sponsored Mobile Search Results

Google to Add Buy Buttons in Sponsored Mobile Search Results

9y Yuyu Chen

Google to Add Buy Buttons in Sponsored Mobile Sear...

Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...

View article
Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

9y Yuyu Chen

Tweets of the Week: Brands Tap into #biketoworkday...

This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King...

View article
Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

9y Yuyu Chen

Will Walmart’s $50 Unlimited Shipping Give Amazon ...

At the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this...

View article
Verizon Expands to Programmatic Advertising With AOL Acquisition

Verizon Expands to Programmatic Advertising With AOL Acquisition

9y Yuyu Chen

Verizon Expands to Programmatic Advertising With A...

Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...

View article
Facebook Becomes the Fastest Growing Global Media Company

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

View article
VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

9y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

View article
Adding the Wow Factor to an Email Strategy

Adding the Wow Factor to an Email Strategy

9y Yuyu Chen

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...

View article
Building Consumer Loyalty With Email Rewards Programs

Building Consumer Loyalty With Email Rewards Programs

9y Yuyu Chen

Building Consumer Loyalty With Email Rewards Progr...

Tangible benefits and customized content are the pillars of a successful email rewards program. Read More...

View article
Are Your Subject Lines Strong Enough?

Are Your Subject Lines Strong Enough?

9y Yuyu Chen

Are Your Subject Lines Strong Enough?

Tips for creating attention-grabbing subject lines in an email using keywords. Read More...

View article
TV Becomes Major Driver of Social Activity [Study]

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

View article
Snapchat Looks to Reinvigorate Discover With New Feature

Snapchat Looks to Reinvigorate Discover With New Feature

9y Yuyu Chen

Snapchat Looks to Reinvigorate Discover With New F...

The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...

View article
1 4 5 6 7 8 16