Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...
View articleIf publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Read More...
View articleThe snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...
View articleThis week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...
View articleThe Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...
View articleYahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleThe microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...
View articleMcKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleThe e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...
View articleIn the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleThe visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these u...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
View articleThis week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King...
View articleAt the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this...
View articleTelecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleIn this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleTangible benefits and customized content are the pillars of a successful email rewards program. Read More...
View articleTips for creating attention-grabbing subject lines in an email using keywords. Read More...
View articleA new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
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