The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleThe visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleThe financial services corporation is trying to simplify digital payments with emerging technologies. Read More...
View articleThe video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...
View articleThe social media giant has debuted a Web page for its Messenger mobile app. Read More...
View articleThe radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...
View articleThe online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleIn the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleIn the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleIn the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...
View articleIn the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...
View articleDuring her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...
View articleIn this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...
View articlePremium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...
View articleNew research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
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